Expand your audiences with podcasts
What equipment to buy? How to find stories? Should it go external, too? Download Ragan’s free guide to podcasting, and figure it all out.
What equipment to buy? How to find stories? Should it go external, too? Download Ragan’s free guide to podcasting, and figure it all out.
If you’re saddled with a leader or client who’s a poor communicator or a stilted speaker, there is hope. Here’s how to play up strengths and minimize glaring weaknesses.
Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise.
From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization.
As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to mitigate any damage.
As a leader, you can’t handle every task, so it’s important to empower your team to do crucial work without you. Here are some tips to help you manage this workplace interaction.
A curt ‘Howza ’bout I do my job and you do yours?’ solves nothing. Instead, demonstrate your mastery over material and messaging, and set up a workflow protocol for all to follow.
When organizations promote women to leadership roles during a crisis, they’re sometimes set up to fail. Here are some tips to make sure you’re prepared.
That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.
No, it’s not a good opening joke. Presence determines whether your orations soars or bores.
Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. Above all, be brave.
Your message is, of course, paramount, but poor habits such as slouching, shifty eyes and verbal upticks will undermine your credibility.
Too many presenters focus on themselves—and showing off how much they know—rather than on the audience’s interests. Others tell stories chronologically, which can be a major snooze.
To juice ratings and create buzz, journalists can resort to sneaky interview tactics to get the answers they want. If you aren’t prepared, a small mistake can become a full-blown crisis.