Report: Communications leaders get C+ in 2019 report card
Despite plenty of data on a lack of two-way communication, decision-sharing, gender parity and other issues, the performance of many industry leaders hasn’t improved. The question is: Why?
Despite plenty of data on a lack of two-way communication, decision-sharing, gender parity and other issues, the performance of many industry leaders hasn’t improved. The question is: Why?
Keep it brief. Use images. Have fun. And tear down that intimidating Berlin Wall of text.
Even in the age of fleeting attention and endless scrolling, some stories still need to be longer than a tweet.
The answer is not more ‘touchpoints’ or ‘connectivity.’ Focus on doing fewer things, and shed the extraneous stuff that’s not driving substantive results.
Thoughtfully segment internal audiences, create worthwhile content, and prioritize employee feedback.
Competition in today’s marketplace is fierce, and employees increasingly are demanding a say. Find out how to transform your organization.
Internal communication becomes even more crucial as incoming staffers arrive and established employees adapt to new colleagues—and perhaps new office spaces and protocols.
Lack of upfront research, misalignment with business objectives, and a failure to segment internal audiences are among the fatal flaws that undermine best intentions.
‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience. Stats show the alarming level of distraction, but she offers key ways to break through.
The way your company communicates with employees is just as important as how it speaks to customers. Avoid these five messaging mistakes that will quickly alienate workers.
Glean ideas. Highlight successes. Train your leaders to effectively engage.
The company launched a digital radio show to highlight important behind-the-scenes stories. The program offers significant lessons for brand managers and communicators.
You want fries with that PowerPoint? Follow this guidance to become a respected leader who wields more authority, influence and corporate clout.
Going beyond the boardroom will broaden your opportunities for cultivating those who know your company best and can speak on its behalf with passion and confidence.
Glean tips from the finance giant’s savvy approach toward amplifying, humanizing and harmonizing its execs’ voices online.