Follow this guidance to produce meaningful messaging that resonates with workers and maintains a strong sense of community.
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful.
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Employees want to know about new work-from-home policies, efforts to keep workplaces safe and how the business is faring during these difficult times.
A great photo can help to create the feeling of community that is missing when people can’t gather together in-person.
Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead.
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
How to make sure your team stays productive and engaged while working from home during this uncertain time.
Whether you are just starting your journey as a remote worker or have been logging in form home for years, this is a good time to check in on your work habits.
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
Despite the disruption of the coronavirus, employers must take care to show internal investment and strive to become highly reputable to attract top talent.
A look at how real-time analytics from a dedicated email inbox about coronavirus helps guide communications outreach at Cognizant.
Here’s a roundup of the week’s crisis communication news for communicators.
