Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
Here’s a roundup of the week’s crisis communication news for communicators.
As many leaders seek to engage their stakeholders and workforces around the issues posed by the coronavirus crisis, messages that acknowledge fears resonate.
Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, and more.
In a rapidly changing media environment, and amid the constant disruption of the COIVD-19 crisis, it’s more important than ever to be brief.
Also: AP Stylebook’s guide to COVID-19 coverage, how PR pros in the U.K. are affected by the pandemic, buzzwords to excise and more.
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.
