That chummy yet authoritative initial post brims with inspiration and wisdom; then the tepid follow-up straggles in nine weeks later. Soon your team will be ghostwriting. Head it off now.
Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.
Before your big event, do some sleuthing to identify attendees’ pain points and preferences. Use whatever nuggets you mine to shape your message and delivery.
How much should you prepare—and what steps can help you avoid gaffes that will bring your performance to a screeching halt? Try these eight steps.
It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.
No, it’s not a good opening joke. Presence determines whether your orations soars or bores.
When responding to a crisis, the public wants to know for certain that mistakes won’t be repeated. Here’s how to navigate this sticky situation.
Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. Above all, be brave.
Your message is, of course, paramount, but poor habits such as slouching, shifty eyes and verbal upticks will undermine your credibility.
As a moderator, you can follow a staid format and have all your panelists nodding in agreement—and your audience nodding off. These approaches will help juice things up.
Too many presenters focus on themselves—and showing off how much they know—rather than on the audience’s interests. Others tell stories chronologically, which can be a major snooze.
To juice ratings and create buzz, journalists can resort to sneaky interview tactics to get the answers they want. If you aren’t prepared, a small mistake can become a full-blown crisis.
Some journalists will intentionally throw curveballs to try and knock your spokesperson off his or her game and make a salient mistake. Here’s how to prepare for probing reportage.
Follow this guidance to determine how and when to field questions, as well as smart ways to handle tough queries.
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
