Where it once operated with little email data, Northern Illinois University now knows how successful its messaging is. That allows tweaking email programs with low engagement rates.
Implementing innovative tactics in your messaging could help generate more leads and increase conversions. Consider these insights when creating—or updating—your marketing strategy.
Email marketing is economical and effective—but marketers worry about overloading readers. Here are the basic approaches that you should consider sending your customers.
Employees and managers alike dish on which work quirks and office offenses drive them over the edge. You might think twice about hitting ‘reply all’ on that after-hours email.
Getting readers to click through your digital messages is a difficult task, but this guide offers tactics for improving results—and improving your bottom line.
Obscure signoffs can irk the recipient. They might even doom your future pitches to the spam folder. Here’s how to reply.
Data on consumption of newsletters and other messages help Baton Rouge General Medical Center segment employees, reach doctors early and offer guidance during a major flood.
Email marketing blends old-school tactics and new digital techniques. Here’s how the channel is poised to change this year.
Start by defining tangible objectives. Then, identify the audience you want to reach, and start crafting a precise, concise set of questions.
To reach savvy consumers, marketers must provide more ‘authentic, lifelike’ experiences online.
Are you getting the most out of your internal email metrics? A new guide explains how three firms—including travel giant Expedia—are mining data for better results.
The travel company communicates with multiple subsidiaries and offices all over the globe. How does it make its emails more effective in such a large, international organization?
Landing your message with consumers is crucial; accurately gauging its efficacy is quite another matter. This research helps, offering data about who is doing what—and where.
The trick is in the clicks—or lack thereof. Prioritize brevity, concise questions and user-friendly design to get better results.
As staffers get increasingly bombarded with internal missives, they are less likely to read them all the way through—if they open them at all. This batch of tactics can help.
