Your reputational inferno will spread quickly as journalists and even fellow PR pros ‘help out’ by tossing verbal kerosene and charcoal briquettes onto the fire. Here’s how to quench the blaze.
The organization’s team shot the 17-year-old ape after a young boy got through barriers and fell into the animal’s habitat. Many are criticizing the decision.
After a flight vanished with 66 people aboard, the airline tweeted details. It was slow, however, to offer condolences to victims, crisis experts say. Is your crisis comms plan up to date?
Anticipating and resolving response shortfalls can be the difference between averting or weathering a disaster and drowning in it. Candid analyses are essential—before the storm hits.
The retail brand’s promotion depicting an interracial family sparked some social media users to lash out with racist messages. However, even more defended the ad.
The comedian won’t pursue the proposed flick that sparked outrage from the late president’s children. They urged the ‘SNL’ alumnus to learn more about the cognitive condition instead of mocking it.
As millions mourned the death of Prince, the cereal’s Twitter team inserted the brand into the grieving with a tweet that quickly elicited scorn. Here’s what to keep in mind in such situations.
The grocery store chain disputed claims that an employee wrote an offensive word on a Texas clergyman’s purchase. It has filed a lawsuit against him for reputational damage.
Attorneys for hundreds of residents with contaminated drinking water have filed suit against Michigan’s governor. Social media users weigh in on the state’s juxtaposing marketing strategy.
Communicators might not be dealing with Zika and Ebola in this very moment. Still, there’s plenty to learn about how to manage a crisis from our top-notch health care experts.
Visitors, officials and journalists alike were on lockdown after a gunman entered the Visitor’s Center. Smartphone video and social media channels enabled reporters to get the news out.
In the wake of the Brussels attacks, one communicator exemplified what not to do in a crisis. Here’s how his ‘PR skills’ turned into what the Internet called ‘nonsense’ in a matter of hours.
Organizations and politicians have turned to social media with messages in the wake of explosions at Brussels’ airport and metro station. Many have been killed or wounded.
Health officials say a Boston-area employee has the contagious stomach bug and that co-workers may be infected as well. The affected location remained closed today, and, as word spread, stock prices fell.
Tech mag swaps GOP frontrunner’s name with the phrase ‘Someone With Tiny Hands.’ A laugh riot erupts online, especially on social media. Best of all, the political season’s just starting.
