Its financial arm’s social media team touted a news story with a typo that changed its meaning drastically, opening the organization up to ridicule from folks online.
After a Twitter user pointed out how the mittens looked more like someone bending over, the image—along with jokes—have gone viral. Here’s how the company responded.
Consumers threatened to boycott the brand after one exec’s pro-Trump stance prompted praise from a white supremacist. Here’s what went wrong—and how it could have gone differently.
Organizations are becoming increasingly particular about where they advertise. Here’s how execs reacted after a petition signature and letter from a ‘loyal Lego customer’ went viral.
The Gold Coast’s largest theme park is scrambling after four adults died on a water ride. Reports alleging improper maintenance are emerging.
The beleaguered bank head’s retirement was effective immediately, leaving the company’s reputation in the hands of its former chief operating officer.
2010 wasn’t long ago, but the communications landscape has drastically altered since that year’s tornadoes. Here’s how businesses and public agencies responded to Matthew.
The presidential nominee is defying those who want him exit the race. A tepid mea culpa and Sunday’s nasty debate might only forestall the inevitable. Can messaging save him?
The Florida parks and resorts closed early Thursday and will remain closed Friday. Brand managers have been working diligently to relay the information to visitors.
After news broke that the company built custom software to look at its users’ incoming email, Google and other online organizations issued statements opposing the action.
PR pros must launch their plans of attack within the first 48 minutes after a crisis to ensure that they can take control of their situations. Here’s what you should keep in mind.
A spokesman for the company said the Halloween decoration ‘is not in line with [Home Depot’s] core values,’ despite its creators’ calling it just ‘a fun-spirited prank.’
In a highly anticipated speech, Rahm Emanuel calls for community, mentorship and increased police presence. Crisis communicators weigh in on forward strides, as well as missteps.
In July, the company received a report saying a hacker had stolen 280 million users’ details, but an investigation unearthed what is now the biggest hack in history.
The VP for the brand’s parent company was applauded for her tempered statement amid the firestorm over Donald Trump Jr.’s analogy. Here’s what you can learn.
