An employee’s termination went viral after her husband inquired about the reason. So far, the restaurant’s online team hasn’t answered. Here’s what PR pros can learn from it.
Samsung, Under Armour and Deutsch Bank responded to crises by printing apology ads in major publications. This communicator says the tactic is a ‘Brand Aid,’ not good PR.
With social media—especially live-stream video platforms—heightening the potential damage to an organization or brand, communicators must respond like lightning. Here’s how to do so.
Can the CIA spy on you by hacking your smartphones, TVs, cars and computer operating systems? Did it unleash malware on the world? A document dump leaves organizations scrambling.
Though Marissa Mayer is forgoing her 2016 bonus and 2017 bonus and equity grants, many are criticizing the company’s decision to fault its general counsel for the security breach.
First, determine whether a mea culpa is truly necessary, and then set about crafting it in a concise yet sincere way to your designated recipients.
When your organization makes headlines for the wrong reasons, it’s time to act. Here’s what communicators can do after disaster hits.
The president’s advisor promoted Ivanka Trump’s clothing line in a recent interview. Critics are saying the move violated ethics guidelines.
CEO pledges to hire 10,000 refugees; ‘Why not Americans?’ ask angry customers.
The ride-hailing service was accused of profiting off the recent immigration ban by lifting its surge pricing in New York after taxi workers went on strike to protest the executive order.
Tragedy-related tweets, even those expressing ‘thoughts and prayers,’ often ring hollow and can even seem opportunistic. It’s usually better to maintain a respectful silence.
Criticism, even when constructive, can be a hard pill to swallow. Here’s how you can make the most of it—and to know which comments to ignore.
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
The burrito chain is under fire after a California consumer’s lawsuit alleges that the company used her likeness in marketing materials, though she didn’t sign a photographer’s release.
The company’s general manager of its Engineering and Environmental office was charged with fraud and violating the Clean Air Act. More staffers might come under fire.
