Making news for the wrong reasons is never a good thing, but the way you respond can make or break your brand’s reputation. Consider these tactics to maneuver your organization through a fallout.
Dithering and denial always make the problem worse, yet corporations just can’t seem to help themselves.
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.
Rupert Murdoch said the decision came after ‘collaboration with outside counsel,’ though advertisers’ exodus probably helped. The former host still denies sexual harassment allegations.
Many social media users lashed out at the company after receiving a message which congratulated runners because they “survived.”
Being prepared for an online firestorm or PR disaster can mean the difference between a destroyed reputation or your organization’s ability to bounce back. Follow this advice.
The press secretary used Hitler and the Holocaust to draw a comparison to Syrian president Bashar al-Assad’s use of chemical weapons. Here’s what you can learn from the PR disaster.
The airline has delivered a master class in mishandling a PR firestorm over a passenger it had ‘re-accommodated’ on a recent flight. What can communicators learn from this debacle?
PR pros now know what not to do for an apology, but there are a few other takeaways that communicators can apply to future crises. Consider these insights.
A lack of timeliness, focusing on its own staff instead of consumers and using corporate-speak made the mea culpa come across as uncaring, says one PR pro.
The airline is trying to build trust and keep anger at bay after thousands of travelers were stranded because of a storm.
What started as a campaign to raise awareness for its honeybee mascot—and the brand—turned into a sticky situation for General Mills. Here are strategies communicators can learn from it.
When a marketing campaign accidentally linked to a controversial site, this family travel planning organization had to react fast.
After denying boarding to a couple of girls wearing leggings, wide criticism broke out across social media. An airline spokesman said, ‘We’ll definitely take something away from today.’
As quickly as print journalists would jump on a misstep or controversy, today’s online news hawks (including the citizenry at large) make it essential to reply quickly and potently.
