The retail giant faced online outrage after an image made the rounds on social media sites showing a recent marketing campaign message in a controversial location.
When disaster or a seismic change hits your organization, your first thought might be to calm customers, but don’t overlook your staff. They need reassurance—and can help with messaging.
Google fired a software engineer for a memo that questioned the organization’s diversity policies. While outsiders debate the move, here are some takeaways for communicators.
When does an organization issue a statement swatting down an internal memo? If you’re Google, under investigation for an alleged gender pay gap, it’s when the email ignites a worldwide conflagration.
Crises are inevitable, but they don’t have to be fatal to your brand’s reputation. Proper planning is essential.
The White House comms director is caught in a PR maelstrom of his own making. An offer from Ragan Communications can help turn things around.
‘Our mistake was thinking that we would be able to announce an idea that was so sensitive and require so much care in a press release,’ said the network’s president of programming.
How you respond to a disaster or consumer backlash can make or break your organization’s reputation. Consider a few suggested methods—along with a couple to avoid.
To avoid a PR catastrophe, pay attention to repeated criticism, anticipate specific scenarios and practice your response plan.
The political commenter lashed out in anger over the weekend after being placed in a different seat from the one she pre-booked. The airline received mixed reactions for its snarky response.
The retailer is dealing with backlash after screenshots surfaced of a wig cap with an offensive product description.
You can’t prevent false allegations, but you can douse the firestorm by responding quickly, keeping colleagues on the same page and enlisting your community to help.
Before a firestorm consumes your reputation, make sure your CEO, lawyer, social media team and HR department are prepped and ready to respond.
The resignations come after the publication took down the published piece and issued an apology. CNN says the editorial process wasn’t followed as it should have been.
The company’s founder stepped down amid increasing pressure from investors. He issued a statement saying he didn’t want Uber to ‘be distracted with another fight.’
