The blaze just outside Los Angeles has grown and continues to rage. Here is how social media channels have been used to communicate important messages during the crisis.
Being the target of parody can be humiliating or even damaging for your brand. What is the right way to combat negative stereotypes about you in pop culture?
The studio’s 22-minute short film, shown before Pixar’s new full-length movie, angered audiences around the world. Here’s how the PR effort fell short.
A vendor’s malicious graphic tee ended up on the chain’s website. A journalist advocacy group protested, and it was quickly pulled. For some, the error is inexcusable, the damage irreparable.
NBC axed the ‘Today’ co-host soon after a staffer alleged sexual misconduct. Still, questions linger about how much the network already knew, given other news outlets’ reporting.
Over 180 women have said they were sexually assaulted while receiving service at the national massage chain’s locations. Now it’s trying to assuage fears—and avoid legal jeopardy.
Not every organization is free to refute bad reviews or public comments. Here are some deft workarounds for communicators in sensitive industries.
Formulate your plan before a situation goes haywire. To survive intact, make sure your colleagues are aware of your response plan and equipped with approved messaging.
The U.S. senator faces sharp criticism for his behavior during a 2006 USO tour in which a fellow performer says he assaulted her. His second apology invited an ethics panel investigation.
Maybe you have your PR disaster plan clear in your mind. What, though, if you’re on a surfboard or cruising at 25,000 feet when it all hits the fan? Take these steps to prepare your entire staff.
After being fired, the lawyer held a presser in which she apologized for her language and said her feeling ‘uncomfortable’ during the ride home prompted her tirade against the Uber driver.
The burrito chain sees its stock price plummet after Jeremy Jordan posts an Instagram video from a hospital bed. It has responded with care and diligent follow-up to quash the claim.
How a company responds to a firestorm can have a profound, enduring impact on its reputation and brand perception, but time and consumers’ wallets are the great equalizers.
The coffeemaker said it would stop advertising on the Fox News show amid controversy over the host’s coverage of Roy Moore’s alleged sexual misconduct. Hannity’s devotees want a boycott.
The comedian has responded to allegations in a New York Times article with a statement accepting responsibility for his actions.
