5 tips for protecting your organization in 2018
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
The announcement of a higher minimum wage and staff bonuses was meant to boost consumer sentiment. Instead, outrage came after scores of Sam’s Club locations closed without notice.
After a popular vlogger published a video that showed a dead body, many lashed out against the influencer and the platform. Here’s YouTube’s response—more than a week later.
The Stockholm-based clothier’s online advertisement for a child’s hoodie generated outrage and disbelief among consumers and marketers alike. It also recalled the company’s prior missteps.
Partnering with popular social media stars can boost your organization’s messages and give you many leads. However, it can also land you in a PR nightmare. Follow these insights to prepare.
The company faced backlash for recent controversial messaging, and took the advice of its crisis communications team to ignore a customer’s complaint—in emails the customer received.
Reporters leaked news about a catastrophic flaw in processor chips before Intel could issue a statement with a fix in place. Can the microchip giant regain and maintain credibility?
Your response to a disaster starts long before the first flare-up. It must begin with a change in mindset among everyone in your organization. Preserving your reputation is vital. Here’s how.
It’s a new year and a clean slate. Are you prepared for whatever crisis is lurking around the corner?
For every Uber, Equifax and United Airlines dumpster fire, there was a ray of PR sunshine from the likes of Chobani, Tiki Brand and Dippin’ Dots.
Although longer statements were saved for traditional press events and media statements, the platform was an important channel for real-time information and updates.
Many criticized the organization for advising against terms such as ‘diversity,’ ‘transgender’ and ‘evidence-based’ in budget documents, but its director called reports a ‘mischaracterization.’
The intrinsically knit industries have made different arguments about the 3-2 FCC vote, either commending the deregulation or decrying its effect on a free and open internet.
Responses to a PR flare-up vary. Some strike the proper balance of contrition and planned action. Others fall into familiar—and terrible—categories. Here are five awful approaches.
When your brand comes under attack, address the issue right away. Take control of the online conversation, and make sure your team is equipped with clear, concise messaging.