The doctors communicating victims’ statuses following the deadly spree at a Broward County school fiercely protected patient privacy. Others focused on offering those affected counseling.
Students texted messages of love to their parents—and uploaded chilling video—as a gunman stalked the halls of a Florida high school. Officials, meanwhile, tweeted updates to the public.
After explosive reports revealed aid workers paid for sex while delivering relief in Chad and Haiti, the resulting uproar has cast ominous clouds over the entire foreign aid industry.
In a deposition for a lawsuit filed against the insurer, the company’s former medical director admitted that he took nurses’ advice, but did not look at individual patient information.
Although many companies attempted to share a socially conscious message during the Super Bowl, the automaker sparked outrage with an ad that used the voice of MLK to sell trucks.
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
Facing pressure from Major League Baseball, the team said it would retire the racially divisive mascot in 2019. The announcement received mixed response on Twitter and other social media.
The two organizations are struggling to distance themselves from former team doctor and assistant professor, who was recently sentenced for sexual misconduct.
The Recording Academy president defended the domination of male artists in the 2018 Grammys by calling on women to “step up.” Twitter users have lashed back.
Communicators can learn from Alaska emergency services, which swiftly retracted a warning for the West Coast following a major earthquake.
After bluntly calling out a vlogger for asking to stay at his hotel for free, a brash brand manager has been alternately praised or criticized on social media. Is it a ding for influencer marketing?
There’s no quick fix to restoring a damaged public image. If you want to regain consumer trust, you had better be prepared for long hours and slow gains.
The popular internet joke has continued to gain momentum after many vloggers published videos of them ingesting the laundry detergent. Many organizations are speaking out.
A North Carolina proprietor posted images of female members’ butts with emoticons and glib remarks on Instagram. After members and the public complained, things got even nastier.
A faulty emergency alert for an incoming strike sent island residents and visitors seeking cover and flocking to social media for updates and explanations—and for venting about the screw-up.
