When planning for potential crises in the past, most organizations didn’t imagine inappropriate employee behavior would top the list. Times have changed.
The airline is facing criticism after a 10-month-old dog died in an overhead compartment—as was ordered by a flight attendant. What is the carrier doing to address consumer outrage?
Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison. Here’s what you can learn from his missteps.
The company that sells the smart speaker, with an AI voice assistant called Alexa, is working to correct a glitch that is unnerving customers—and creating bad PR for the technology.
The social media giant apologized for making ‘a mistake’ in sending millions of users a survey about adults’ solicitation of sexual images from minors. Here’s how it handled the backlash.
In a tone reminiscent of former chief Travis Kalanick, the company’s new leader was criticized for his remarks after a study revealed that Uber drivers make low wages.
The retailers shared statements promising to self-regulate, and they called on legislators to stiffen weapons regulations. @Dicks tweets, ‘thoughts and prayers are not enough.’
The company claimed to highlight women and increase female representation, but when the company said its whisky ‘intimidated’ women, the blowback was immediate.
With allegations of sexual misconduct by staffers in Haiti, the disaster relief agency has found itself in a PR catastrophe. Statements and inaction by top exes have only fueled the firestorm.
After criticism on social media rose, several brand managers are cutting ties and with the NRA. Here’s how they’re communicating their stance.
Both companies face turmoil as their toxic workplace cultures have seen increased scrutiny from watchdogs and journalists. Here’s what PR pros can learn from their respective responses.
The media group lost the trust of its writers and editors when it interfered with an investigative piece. Disgruntled employees threatened to quit—and penned a fiery rebuke to management.
The restaurant group blamed its new supplier after the fast-food chain had to close most of its restaurants in the U.K. and Ireland. KFC is relying on humor, as social media clucks its disdain.
Disaster-response planning requires just that—planning. Here are steps to take in advance of any PR calamity, as well as tactics to execute once you’re knee-deep, or neck-deep, in hot water.
When the popular TV show sent simmering viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
