Crisis Communications

Crises aren’t always avoidable, but following these steps will help you stay calm and protect your organization.

On the defensive after weeks of scrutiny over data mismanagement, the social media company is sending out Sheryl Sandberg to rebut claims that its business model is invasive and untenable.

When the bakery and restaurant chain tried to say only 10,000 accounts were leaked online, security reporters were ready to prove them wrong. Here are some lessons from this PR misstep.

After a disgruntled YouTube creator opened fire at its California headquarters, some are speaking out about gun control, open campuses and the platform’s monetization policy.

There are many approaches to mitigate a PR fiasco, but some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common mistakes.

The company called the move a ‘business decision,’ but The National Center on Sexual Exploitation is claiming victory. What does it all mean for these two storied brands?

The meaning behind the beer maker’s recent commercial sparked a heated debate online, and the company said it ‘missed the mark.’

As Facebook and Uber have struggled with crises, their fellow tech companies have disdained their actions, drawing distinctions between themselves and their competitors.

Its privacy scandal is deepening after reporters revealed the company logged phone data. It says it would never sell sensitive information—and it’s trying to change the subject.

After releasing a statement that admitted mistakes were made, the platform’s CEO expressed remorse in a media tour, including a stop at CNN. How was his mea culpa received?

Mark Zuckerberg posts a timeline of the events involving the breach of users’ information and its exploitation by Cambridge Analytica. He says, ‘We have a responsibility to protect your data.’

Though experts have said such an accident was inevitable, the fallout has brought Uber’s testing program to a halt and has elicited new scrutiny for the scandal-prone company.

Don’t try to sweep problems under the rug. Take immediate action when something goes wrong, and carefully select the right spokesperson.

The social media giant is working to allay fears and mollify watchdogs who say it allowed illicit access to users’ personal information that helped sway the 2016 election. Can it silence critics?