After its communications chief twice uttered the N-word, leaders dismissed him to demonstrate the company’s values and to avoid the social media scrutiny that invariably follow in such cases.
The fast-food chain’s Russian arm apologized for offering free burgers to women who got pregnant with foreign soccer stars. Screen grabs of the ad have made international news.
You might have a legal defense prepared, but you shouldn’t forget to make your case in the court of public opinion, too.
When working to preserve your reputation and respond honestly to a PR catastrophe, your social media connections can save the day. Here’s what PR pros should know.
The serial entrepreneur has released a flamethrower—which he is calling ‘not-a-flamethrower’ for legal reasons—in his latest move to draw a crowd. Will this new effort backfire?
Are you ready for a PR disaster? Here’s how to ensure you’ve set up a clear, comprehensive response plan.
Shareholders at Alphabet quashed an initiative to tie executive pay to inclusion metrics. Critics say the company has failed to address cultural rifts and foster a welcoming environment.
Facebook, Uber and Wells Fargo have all taken to the airwaves to bring their mea culpas into consumers’ living rooms and mobile devices. How much impact are they making?
The carrier’s outspoken chief, Akbar al Baker, asserted that a woman couldn’t do his job. Critics say there isn’t room for gender discrimination in the global airline industry.
The social media giant is again defending how it has shared user data, this time with device makers including Apple and BlackBerry. Critics say it violated laws and undermined user trust.
‘The Happytime Murders’ team issued a statement rejecting claims of trademark infringement, but it did so in a tongue-in-cheek manner.
The companies’ decisions follow ABC’s announcement that it was canceling the show’s reboot. The moves also show organizations’ increasing need to distance themselves from controversy.
The actress apologized for comparing former White House adviser Valerie Jarrett to the ‘Planet of the Apes’ and the Muslim Brotherhood, but the damage was already done.
After two seasons of high-profile protests targeting police brutality against African-Americans, the league bowed to pressure from fans and the White House. Online response has been mixed.
A company statement said there is ‘no place for harassment and discrimination of any kind’ in its locations, but employees in nine cities have filed harassment complaints.
