6 crucial parts of a PR apology
When asking for forgiveness from the public, there are several key points that every crisis communicator worth their salt must hit. Don’t forget to offer concrete actions to make amends.
When asking for forgiveness from the public, there are several key points that every crisis communicator worth their salt must hit. Don’t forget to offer concrete actions to make amends.
The social platform announced that its growth rates will continue to ebb, sending its market value plummeting in the biggest one-day loss ever for a U.S. company.
If a senior leader has acted out and caused damage to your organization’s reputation, you must act quickly to relay news of the departure and/or next steps. Consider these insights.
A contractor for Z-Burger used a picture of James Foley, a journalist killed in Syria, to sell burgers. The media firm’s CEO offered a personal mea culpa, but the backlash persists.
Most respondents think it’s ‘important’ for CEOs to communicate directly with the public via social media when calamity strikes, but is it worth the risk?
Handlers of the luxury brand say it incinerated millions of dollars’ worth of merchandise rather than selling it at a discount or donating it. Social media users sound off in response.
John Schnatter calls his resignation a ‘mistake’ and accuses Laundry Service of extortion. Here’s how communicators think the pizza company and the agency should proceed.
The actions of a single employee can damage your brand in an instant. Smart organizations are ready to respond at a moment’s notice.
In the #MeToo era, numerous organizations have sacked top officers for breaching codes of conduct, and communicators stress that the decision is unrelated to core business concerns.
The ride-booking company is being investigated for gender discrimination, and top officers have been under fire or resigned for inappropriate behavior. Its chief exec admits there’s a problem.
More than 200 consumers fell ill after consuming certain vegetable trays from the produce distributor, but the company’s crisis response seems lacking. Consider these insights.
The tech entrepreneur offered his company’s services to help save the youth soccer team trapped in a flooded cave in Thailand. Some found the move a crass example of newsjacking.
A Wall Street Journal article reveals third-party email extensions may have access to your Gmail account. The search giant responds—citing users’ permission—but skepticism persists.
The Tesla chief recently fought back against claims that his company used artwork without the creator’s permission, sparking a debate and negative media coverage.
After a gunman killed five in the Maryland paper’s newsroom, colleagues immediately began telling their story on social media and in print.