The pizza chain created a video montage of consumers’ snark-filled tweets to apologize for the recent PR crisis caused by its founder and former chief. It didn’t go over well.
You want that kerfuffle to erupt into a disaster? Check out these dopey tactics; feel free to mix and match. Then sit back and watch your reputation turn to shambles.
The pontiff responds to new claims of assaults and cover-ups by Catholic clerics with a message of contrition, citing ‘the magnitude and the gravity of the damage done to so many lives.’
Whether it’s newsjacking or a tweet from the CEO, hospitals and others are urging the public to protect themselves and their children.
After a jury awarded a man $289 million in damages for cancer he says Monsanto caused, the pesticide company is pushing back on the narrative that its products endanger public health.
Online companies—especially social media platforms—are facing renewed examination as the midterm elections near. Here’s how to advise digital players as congressional hearings loom.
The characters from Hawkins, Indiana, are fighting a crisis of epic proportions, but you can apply takeaways from them in your own reputation management efforts. Consider these lessons.
A Horizon Air worker took a 76-seat plane for a joyride before crashing it off the coast of Washington state. Airline officials are offering condolences—and talking new safety measures.
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.
As we enter storm season, follow this guidance to keep your people safe, informed and ready to respond.
The trustees’ chairman said ‘systemic and cultural failures’ led to the crisis, which involved a former staff gynecologist.
The airline removed a passenger and her cello—despite the cello having its own seat. The cellist and her husband described the ordeal as ‘humiliating.’
The social platform announced that hackers gained access to current user information and old data from 2007. The announcement came with an action plan to protect users’ data in the future—but no apology.
It’s guilt by association. What staffers do during their own time can damage your organization’s reputation, especially with social media accelerating public outrage. Are you prepared?
A location in Ohio closed following reports that 170 people fell ill, which immediately sent the chain’s stock tumbling. In addition, a recent promotion evoked anger online.
