When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry, disrupting a supply chain to health care facilities worldwide. The company mission was a beacon.
Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry.
In a hurricane or office closing, staffers won’t necessarily check their work emails. They will, however, hear the ping on their mobile phone.
The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. Here’s the case for PR prep for franchise parent companies.
It’s important to ‘build the brand,’ but time, money and resources are better spent on establishing trust and bolstering credibility.
An unfavorable review can damage your reputation, but a poor reply will only make a bad situation worse. Here’s guidance on turning an adverse online interaction to your advantage.
When looking to find middle ground between legal safety and authentic messaging, apply these rules to organize your efforts.
Follow this guidance from savvy industry pros to be more of an empathetic helper than a heartless henchman.
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.
If the online mob comes for your company, don’t panic. Closely monitor your mentions, always respond professionally, and create a detailed crisis response plan.
Put yourself in position to succeed by avoiding the errors that most organizations make.
It takes more than just memorizing a script. Here’s how to handle tough questions in a thoughtful, genuine and safe manner.
The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protesters have revealed cracks in public perception of the Asian business hub.
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
It’s bound to happen at some point: A data breach will occur, or perhaps some other calamity. Heed these warnings so you’re not caught flatfooted.
