Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
How to make sure your team stays productive and engaged while working from home during this uncertain time.
Whether you are just starting your journey as a remote worker or have been logging in form home for years, this is a good time to check in on your work habits.
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
A look at how real-time analytics from a dedicated email inbox about coronavirus helps guide communications outreach at Cognizant.
Many organizations are trying to be essential resources for their people and the places they do business. We want to hear how you are reaching out.
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.
The television network that serves 330 member stations around the country offers some key insights on how to prepare your organization for crisis and adapt to changing work requirements.
Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach.
