Ragan Insider Richard Chen
How to balance PR and legal concerns in a crisis
These crucial teams can find themselves at loggerheads, but their collaboration is essential for navigating through a crisis.
Crisis Communications
Ragan Insider Diane Schwartz
If you create a crisis plan after a crisis hits, it’s going to suck
So says Carmen Collins, social media leader at Cisco.
Ragan Insider Ted Kitterman
How short-term and long-term crisis responses require different mindsets
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Ragan Insider Jim Ylisela
Anatomy of a leadership video
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
Ragan Insider William Comcowich
How leaders’ reputations can either shine or decline during COVID-19
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Ragan Insider Ted Kitterman
How video can cut through the noise during this crisis
With information overload and media disruption from COVID-19, you will have to be your own best advocate to get your messages out there. Here’s why video is a crucial tool.
Ragan Insider Roula Amire
Keys to a successful global crisis communications response
Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. And speakers, watch your speed and diction.
Ragan Insider Ted Kitterman
Infographic: Social media rules for managing a crisis
How your brand presents itself on social media has only grown in importance during this global pandemic and lockdown. Here are some tips for a winning strategy during COVID-19.
Ragan Insider Robby Brumberg
How Southwest Airlines creates meaningful, memorable content
It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times.
Ragan Insider Brian Pittman
8 often-overlooked steps to take before crisis strikes
As we’ve seen disasters come in all shapes and sizes, and dealing with a pandemic is quite unlike walking back a CEO’s PR gaffe. Still, these fundamentals can help you keep your business afloat.
Ragan Insider Diane Schwartz
The role of communicator shines bright during the pandemic
The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19.
Ragan Insider Gary Sheffer
4 lessons from a mismanaged crisis response
The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.
Ragan Insider Ted Kitterman
How to measure your crisis messaging
If you want to measure the impact of your efforts, make sure you’re collecting good data. Here’s how one communicator tackles the challenge.
Ragan Insider Ted Kitterman
Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more
Here’s a roundup of the week’s crisis communication news for communicators.
Ragan Insider Robby Brumberg
Essential elements of a crisis communication plan
If you’ve just been communicating by the seat of your pants, waiting for the pandemic to end, take time to codify and clarify your strategy.
