Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.
The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?
No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.
Be transparent, focus on the facts, and be kind to the reporters trying to cover a once-in-a-generation crisis.
If your organization’s leaders keep referring to some vague crisis plan, you need to give them a reality check. These are the three plans every organization must have.
Make it more than a moment—make it a movement.
Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity.
Carve out time to listen, respond to feedback, and be a consistent beacon of hope.
Has a bad situation caught you flat-footed? Here are some tips for addressing your immediate concerns.
To stay relevant, prepare your company or client for the new era of cyber breaches, risk management, and bold political stands.
How you can chart the way forward in all aspects of your job in this comprehensive guide.
Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues.
The saying about ‘all publicity is good publicity’ doesn’t hold—but not every bad headline does real damage. Here’s how you can understand negative press’ true impact.
In the wake of George Floyd’s death and a renewed conversation around racial justice in the U.S., the business community has tried to come to terms with its role in fighting systemic racism.
To manage her team through disruption from COVID-19 and important conversations around structural inequality in the workplace, Yanique Woodall is discarding the rulebook.
