How should you wrap up your business emails during a global pandemic? This chart ranks examples from highly empathetic to extremely tone deaf.
Finding stories in your data can lead to big earned media wins.
So says Carmen Collins, social media leader at Cisco.
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come.
Grab some creative inspiration from a handful of companies’ digital efforts.
This extended period of disruption is the perfect time to audit, edit and augment how we approach work. Try these small changes to heighten awareness and maximize productivity.
Communicators should be the calming voice of reason, so prepare your mind and messaging before entering the fray.
With information overload and media disruption from COVID-19, you will have to be your own best advocate to get your messages out there. Here’s why video is a crucial tool.
Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve.
While words born from conflict seem to fly in headlines and internal memos, there might be a better way to frame the challenges we all face together.
Here are some tips for creating a call to action that gets your audience engaging and sharing your message rather than making you the butt of the joke.
Our poll respondents say the crisis has changed the industry forever. Here’s how communicators see their future function as businesses navigate their way back to ‘normal.’
Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.
