Gerard LaFond
Tips for launching a great virtual event
With social distancing likely to be a fact of life for many months to come, communicators should consider ways to bring everyone together online.
COVID-19
Ragan Insider Ted Kitterman
How the pandemic has revealed a need for new comms skills
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world.
Stephanie Smith
How WFH has brought clients and colleagues closer together
The shift to remote work has deepened the connection between PR pros and their clients. Here’s what has changed—and why it matters.
Brian Pittman
5 ways to communicate calm in a crisis
A McKesson comms exec shares her crisis tips during pandemic and beyond.
Dan Smith
How COVID-19 and recent events have energized online advocacy
Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.
Jason Dressel
5 examples of clever, creative COVID-19 pivots
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
Diane Schwartz
Kroger’s Kristal Howard shares the blueprint for thriving amid COVID-19 disruption
The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
Tori Simmons and Mackenzie Woods
Securing national TV coverage for brands that aren’t household names
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.
Motti Peer
How communicators can lead the conversation during COVID-19
With the right message, comms experts are poised to offer more value to audiences and clients than ever.
Steve Hockey
What can be learned from New Zealand’s return to work
The island nation is on the other side of its COVID-19 crisis and has reopened its economy. Here are crucial business takeaways from the Kiwis’ restart.
Sean O’Leary
3 key takeaways from COVID-19 crisis communications
Be transparent, focus on the facts, and be kind to the reporters trying to cover a once-in-a-generation crisis.
Roula Amire
Survey: 40% planning comms strategies 1-3 months out
Most communicators aren’t planning beyond 2020. Many more predict they’ll continue working in a constant state of crisis, and collaborate most with HR, according to a new Ragan survey packed with insights into what’s ahead for the rest of the year.
Ellyn Raftery
How COVID-19 has taught comms pros to lean into their strengths
The top communicator for FIS shares how her team has adapted during the current crisis and offers lessons for others.
Ted Kitterman
Why and how to embrace multimedia storytelling
If a picture is worth a thousand words, why aren’t you using them to get your message essential media coverage? It’s crucial to be clever—and make yourself a critical resource for outlets.
Brian Pittman
9 ways to climb a shaky career ladder
Career path looking bumpy during the pandemic? Here’s how to take control of yours in uncertain times—and beyond.
