Ragan Insider Ted Kitterman
How Re/Max pivoted for Pride Month during the pandemic
With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.
Corporate Social Responsibility
Ragan Insider Meghan Madhavan
3 tips to improve messaging to diverse audiences
Apply the principles used by The Trevor Project to craft messages that respect your audience’s diverse, intersectional identities.
Ragan Insider Ted Kitterman
How Texas Roadhouse envisions purpose during COVID-19
The steakhouse chain had to adapt during the pandemic, and prioritized employees to avoid layoffs and launched an employee assistance fund.
Ragan Insider Robby Brumberg
Crucial workplace wellness trends
If you’re not mindful of—and actively investing in—workers’ mental, physical and financial well-being, good luck sustaining a healthy business in the days ahead.
Ragan Insider Ted Kitterman
How communicators can push for change on racial inequality
Though you might not have the power to hire new team members or undertake other action, forcing leaders to be accountable can help your organization find its way.
Ragan Insider Brian Pittman
Walmart’s Meredith Klein shares 3 C’s for success in the COVID-19 era
This comms exec shares advice for climbing the career ladder remotely—and managing a heavy workload while caring for young children.
Ragan Insider Ted Kitterman
Edelman report: How stances on race are affecting trust
The PR firm updated its Trust Barometer in the wake of George Floyd’s death and subsequent protests. The conclusion? The risks when staying silent have never been higher.
Ragan Insider Ted Kitterman
How stances on racial justice are affecting trust
According to Edelman’s Trust Barometer, the risks of staying silent have never been higher.
Ragan Insider Alaina Love
5 ways leaders can fight for racial justice
Follow this guidance to replace platitudes with concrete action.
Ragan Insider Ayanna Robinson
3 purposeful steps corporate America can take to address racism
Action—not words alone—is the only way the business community can move forward. Not sure what to do or where to start? Here’s some guidance.
Ragan Insider Beki Winchel
Taking a stand can be risky, but you can’t stay silent forever
Ben & Jerry’s made a forceful statement in response to #BlackLivesMatter protests, but organizations across industries can take a page from its playbook to foster trust and respect.
Ragan Insider Ted Kitterman
Navigating authenticity and openness in the face of racial injustice
For business leaders, communicators and brand managers, making space for disenfranchised voices without disappearing or making tone-deaf gaffes requires careful listening.
Ragan Insider Mary C. Buhay
3 telltale signs your downsizing has created a diversity desert
Before rushing to help leaders reopen for business, communicators should first check for clues that a talent drought may imperil recovery.
Ragan Insider Nicole Monge
How COVID-19 is the ultimate test of ‘purpose’
Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come.
Ragan Insider Jim Miller
How nonprofits can engage during COVID-19
Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.
