Content Marketing

Though not exactly Sloth, Pride, and Avarice, these transgressions can undermine your best efforts. (OK, No. 2 has a measure of Pride in it.)

Do you need help curating content? Do you wish you had a tool that could distribute your content to a targeted audience? This infographic may have some answers.

One visual storyteller discusses her fanaticism for fonts and the difference that a given typeface can make in conveying a message.

It doesn’t have to be bite-size. It simply should be easily digestible, with a mix of storytelling and delectable visuals. And make sure it’s ready for on-the-go consumption (read: smartphones).

Marketers have a lot on their plates, and creating all-original articles and blog posts requires a huge time investment. Here are missteps to avoid in feeding your hungry audience.

Canned questions or, worse, emailed questionnaires will get you cookie-cutter responses. Work instead from a basic outline, and let the conversation flow where it may.

Your staffers have lots of information to share, so get past their ‘I don’t write well’ objections and help them share their insights. It will do wonders for your Web traffic—and bottom line.

Eighty-two percent of B2B marketers plan to spend more money on content marketing in 2014. Here’s what they will likely be spending it on.

These tools will create embed codes for anything on the Web, develop lists, organize seemingly endless piles of data, and more.

Dallas-based electricity distributor Oncor seeks to boost interactions with consumers and provide expertise in the emerging areas of solar, wind, and other energy sources.

Seeking to spark media stories, Chrysler’s in-house writers and videographers cover everything from Motley Crüe’s last tour to a guy who drove around in his Jeep helping snowbound people.

From ‘the grandma test’ to personalizing your message, these guidelines can help you engage website visitors and email recipients alike.

Finally—some young upstarts for Generation Y to sneer at. The question, though, is what (and how) this new batch of consumers will buy. Is there a way to market through Snapchat?

There’s an avalanche of brand-produced content out there, and a lot of it is crap. It’s the PR pro’s obligation to head it off to maintain (if not strengthen) good relationships with journalists.

Drawing a flood of visitors, Health Hub is establishing the hospital’s brand worldwide. And did you know that dark chocolate’s good for you?