From micro-content to native advertising, this is what happened in the content marketing world in 2014, and what you need to know to start 2015 with a bang.
Do you have what it takes to become your company’s ace reporter in the age of brand journalism?
Want to get the most readers possible for your content? This infographic from Bit Rebels will tell you what works.
The iconic author has valuable takeaways, regardless of whether you’re creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse…
Learn why we remember emotional content more than logical content, and why we feel compelled to go with our gut reactions.
To ensure your content will attract significant traffic, make sure it has these four components.
The brand’s ‘death to the corporate’ website mission gives PR and marketing pros several things to consider.
Now that almost everyone has a smartphone, builds relationships online, and markets digitally, certain utterances are giveaways that you’re not the cyber hepcat you think you are.
More than just an online gimmick, these simple animations can enhance your messaging. It’s all about striking the right balance.
These takeaways from the beer brand show pros how to tell stories, relate with consumers, and be responsible.
Does your article lack an intro and a conclusion? Are you omitting visuals? Is it not easily scanned or tweeted? These are just some of the flaws that are causing readers to flee.
If you’ve recently sent a “this is what you’re missing” or a “quick question” email, never do it again. Here’s why.
What’s the secret to creating content that resonates with your customers? Mixing it up with a dollop of empathy.
Maybe it’s covering a well-worn topic, or the text is bland or incomprehensible. Perhaps your timing doesn’t take a national holiday into consideration. Here’s how to fix it.
Don’t create content for content’s sake. Ensure everything you produce provides value when you follow these nine steps.
