Crafting a well-written post that will resonate with your audience is no easy task—nor is it the end of the process. Try these for help with editing, SEO and publication schedules.
Social media has changed many facets of public relations, but measuring campaign results is still in vogue.
From curation to diversifying your formats, these approaches can help you boost your Google rankings, attract an online audience and keep those eyeballs on your site.
An American Press Institute report revealed that younger audiences will consume online content, but not many turn to digital or traditional publishers.
In B2B marketing, this popular visual format can deliver your message or other information vividly and succinctly. Here are some striking approaches.
The rise of content marketing has many traditional firms struggling to remain relevant. Let’s look inside the new breed of PR agency.
You’ve created piles of marketing content. Congratulations. Or should it be “Condolences”? Content not aimed at solving others’ problems amounts to spinning your wheels, says this expert.
A Cape Cod website’s story on how an Apple Watch saved a teen’s life is picked up as far away as Australia and China, proving the value of its brand journalism strategy.
Early bird got the worm, but the second mouse got the cheese! There is still time to enter the Content Marketing Awards. Enter by Oct. 7 for your chance to share your story.
Are you curious about how big brands allocate their money on content marketing, or about what you should be doing with yours? Read on for the answers.
There’s no guarantee that anything will go viral, but these tips from MySiteAuditor are as assured as any.
Apple and Google are making it possible for customers to block online ads, terrifying advertisers and publishers. The trend could spur an increase in storytelling by organizations, experts say.
Creating a video that rampages across the Internet like a wildfire is no easy feat. These key elements will start you off on the right foot.
People love to share infographics, but a few behind-the-scenes tweaks could help yours get even more traction.
Whether you’re writing content for your organization or your personal blog, sidestep these pitfalls for greater success.
