Can you really measure a speech?
Did your speech impact your audience? Three ways to find out.
At least she counted the flowers.
Most of the measures I see of speeches or the meetings in which they are presented focus on audience satisfaction with various elements of the event: the length of the speech, the presenter’s delivery, the amount of Q&A, the temperature of the room. While it’s nice to have a happy audience, I’d rather know if the speech made an impact on them.
I recommend focusing on three key outcomes that most speeches should be trying to achieve. Find out to what extent the speech:
• Increases the level of knowledge on the speech’s topic. This can be measured by how many people believe they understand a topic (on a scale of 1 to 5) or by how many answer a true/false or multiple-choice question correctly.
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