Burger King’s sexist World Cup ad sparks outrage
The fast-food chain’s Russian arm apologized for offering free burgers to women who got pregnant with foreign soccer stars. Screen grabs of the ad have made international news.
Burger King Russia took a drastic step to support its national soccer team.
Burger King promises $50,000 and lifetime whopper supply for Russian women able to get pregnant from any football celebrity (to transfer good genes to Russia) pic.twitter.com/su8lyfkt6N
— English Russia (@EnglishRussia1) June 19, 2018
After public furor, the company removed the offensive ad and apologized.
The Washington Post continued:
There are no words. @BurgerKing launched a promotion offering a lifetime supply of free whoppers to any Russian women who got pregnant by a World Cup footballer. The campaign has been cancelled, but WHO THOUGHT OF THAT?!?! pic.twitter.com/bYXFNcGRe7
— Bryan MacDonald (@27khv) June 20, 2018
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Tags: Crisis Communications
