Winner:
Congratulations to Our 2020 Winners!
Visuals tell powerful stories, and virtual events have brought people together at a time when we weren't able to see each other in person.
The winners in Ragan's Video, Visual & Virtual Awards creatively connected with their audiences and delivered compelling messages. Their work inspired others to take action. And their work led to success for their organizations or clients.
Congratulations to this year's list of impressive storytellers and event producers—winners in Ragan's Video, Visual & Virtual Awards.
Scroll down to learn more about their winning work and to see who earned a spot as an Honorable Mention.
2020 Video, Visual & Virtual Awards Winners
Animated Video
Animated Video
Honorable Mentions
- Citrix — Worldwide Sales Enablement
- Vonage — The World's Most Flexible Cloud Communications Platform / Brand / Creative
Animated Video
Augmented or Virtual Reality Video
Augmented or Virtual Reality Video
Honorable Mentions
- NASA Glenn Research Center — Office of Communications and Imaging Technology Center
Augmented or Virtual Reality Video
COVID-19 Video
COVID-19 Video
Honorable Mentions
- Dartmouth-Hitchcock Health — Creative Services
- Northwell Health — Multimedia Team
- Overlake Medical Center & Clinics — Overlake Communications/ PR
- S&B Engineers and Constructors — S&B’s Engineers and Constructors Reveals Return-to-Office Video
- The Kroger Co. — Now's The Time
- Xcel Energy Inc. — COVID-19 Response
COVID-19 Video
Diversity, Equity & Inclusion Video
Diversity, Equity & Inclusion Video
Honorable Mentions
- Citrix — Worldwide Sales Enablement
- Pacific Northwest National Laboratory/Battelle — Our Strength is Our People
- Southwest Gas Corporation — Diversity and Inclusion
- The Kroger Co. — Diversity & Inclusion
Diversity, Equity & Inclusion Video
Educational Video
Educational Video
Honorable Mentions
- Defense Intelligence Agency — Office of Corporate Communications
- Microsoft — Microsoft Story Labs
- S&B Engineers and Constructors — From Homelessness to Homeownership: S&B’s Craft Education and Training Video
- (W)right On Communications — San Diego Tourism Marketing District
Educational Video
Internal Communications Video
Internal Communications Video
Honorable Mentions
- CCMC — This Feels Like Home
- ServiceNow — #ServiceNowStrong
- University of Iowa Health Care — Marketing and Communications
Internal Communications Video
Interview Video
Interview Video
Honorable Mentions
- Novant Health — Courageous Conversations
- S&B Engineers and Constructors — From Homelessness to Homeownership: S&B’s Craft Education and Training Video
Interview Video
Nonprofit Video
Nonprofit Video
Honorable Mentions
- The Madeira School — Madeira Unexpected
Nonprofit Video
PR Video
PR Video
Honorable Mentions
- Intel-Mobileye — Unedited Ride Video Series
- Navarro Research and Engineering — Video Department
- S&B Engineers and Constructors — From Homelessness to Homeownership: S&B’s Craft Education and Training Video
- The Kroger Co. — 1 Billion Meals
PR Video
Public Service Video
Public Service Video
Honorable Mentions
Public Service Video
Recruitment or Employer Branding Video
Recruitment or Employer Branding Video
Honorable Mentions
- Rubius Therapeutics — Shine Like a RubyVideos drastically boost employee advocacy and awareness of ServiceNow’s brand Employee-generated videos were shared widely and increased exposure to potential candidates, an effort that won the Recruitment or Employer Branding Video category of Ragan’s Video, Visual & Virtual Awards. When the pandemic struck, many employees transitioned to working remotely, whether they were ready to or not. This called for new tactics to motivate and inspire these dispersed audiences, but it also meant addressing employees’ feelings of loneliness, stress and worry. ServiceNow knew that employee-generated content was their best approach to engage their newly remote, global workforce, while reminding them that they’re not alone and everyone was in this together. Videos showcasing their new normal work-from-home—and stuck-at-home—routines were submitted by employees to a new employee video app called Crew Studio. The first video was launched at a company all-hand meeting, which had more than 7,000 global employees tune in. The video was then shared across corporate channels, including the CEO’s LinkedIn channel. The video earned more than 100,000 views, building awareness of their talent brand and increasing exposure to potential job candidates. The second video featured the CEO reading a children’s book to all employees. This helped build morale and break down the walls of communication among employees and their organization’s leadership. The videos have received great engagement across channels. In Q2 of 2020 its employee blog stories received 2,000 unique visitors, 17,000 views of employee stories on employee social channels and more than 90,000 people reached on LinkedIn and Twitter. Employee advocacy has increased drastically, too; employees shared 97% more content in Q2 than in the company’s first quarter, and social media impressions were up by 91%. Ninety seven percent of its global workforce surveyed had a positive sentiment towards communications during COVID-19.
- The Kroger Co. — Kroger Brand Manifesto
Recruitment or Employer Branding Video
Shoestring Video (Under $300)
Shoestring Video (Under $300)
Honorable Mentions
- CF Industries — CF Heroes
- University of Iowa Health Care — Marketing and Communications
Shoestring Video (Under $300)
Social Justice Video
Social Justice Video
Honorable Mentions
Social Justice Video
Social Media Video
Social Media Video
Honorable Mentions
- ASTM International — With or Without Video
Social Media Video
Video Series
Video Series
Honorable Mentions
- Defense Intelligence Agency — Office of Corporate Communications
- Federal Bureau of Investigation — My FBI Huntsville Video Series
- Goodfuse — The New Abnormal
- Intel-Mobileye — Unedited Ride Video Series
- The Kroger Co. — Change Stories
- The Trust for Public Land — Virtual Park Bench Chats
- University of Iowa Health Care — Epi Explains
Video Series
Visual Storytelling
Visual Storytelling
Honorable Mentions
- CF Industries — Wilson Awards 2020
- Defense Intelligence Agency — Office of Corporate Communications
- ESPN — ESPN Images
- Microsoft — Microsoft Story Labs
- Northern Virginia Transportation Authority — NVTA 2019 Annual Report
- Northwell Health — Lee Weissman
- SPI Group — Visual Design Inspires Employees to Dive into the Fight Against Cancer
- Superior Essex Communications — "Thank Cable" Social Media GIF Campaign
Visual Storytelling
Virtual Customer Engagement Event
Virtual Customer Engagement Event
Honorable Mentions
- Advantest — Asia Virtual Trade Show
- Newsela — Teacher Appreciation Week
- Ryan Companies US Inc. — Highland Bridge/Ford
Virtual Customer Engagement Event
Virtual Employee Engagement Event
Virtual Employee Engagement Event
Honorable Mentions
- Hotwire — MAKING A BIG BANG THROUGH A SMALL SCREEN
- ReSource Pro — US Team Meeting June 2020
- Superior Essex Communications — Our “Hanging With” Sessions – Casual Quickness for Critical Business
Virtual Employee Engagement Event
Virtual Presentation
Virtual Presentation
Honorable Mentions
- ReSource Pro — US Team Meeting June 2020
- ServiceNow — #ServiceNowStrong
- Superior Essex Communications — "Our New Normal" Webinar
Virtual Presentation
Grand Prize: Best Overall Video
Grand Prize: Best Overall Video
Honorable Mentions
- Intel-Mobileye — Unedited Ride Video Series
- ServiceNow — Employee Comms, Talent Brand & Marketing Team
Grand Prize: Best Overall Video
Grand Prize: Video Team of the Year
Grand Prize: Video Team of the Year
Honorable Mentions
- Defense Intelligence Agency — Office of Corporate Communications
- The Kroger Co. — Kroger Studios
Grand Prize: Video Team of the Year
Grand Prize: Virtual Event of the Year
Grand Prize: Virtual Event of the Year
Honorable Mentions
- Fujitsu Americas Inc — Marketing Team
- The Aerospace Corporation — 2020 Corporate Awards
Grand Prize: Virtual Event of the Year
Additional Trophies
All winners will receive one complimentary trophy.
If you would like to order additional trophies, click the link below to complete the additional trophy form and email the completed form to Brendan Gannon at brendang@ragan.com. We’ll get working on ordering your additional trophies.
Questions
If you have any questions, please contact Brendan Gannon at brendang@ragan.com or 312-960-4407.
