Announcing PR Daily's 2017 Video & Visual Awards Winners

Visual design and video make every campaign and initiative more engaging, but who is creating truly innovative content? We combined two programs this year to find the best creative work in the industry.

Whether your work promoted your brand, told a unique employee story or inspired your audience to act, we wanted to see it. We’ve looked through more than 80 submissions and found the best of the best. Congratulations to PR Daily’s 2017 Video & Visual Awards winners.

Videos by Topic

Charitable or Nonprofit Video

WINNER
Eli's Story
Milton Hershey School

Honorable Mentions

  • Opening Doors for Youth in Hospitality, Hilton
  • No Age Tax! (Charlie the Squirrel), AARP 
  • #JegErDansk (#IAmDanish), Gorilla Media

Educational Video

WINNER
Be Vocal: Speak Up for Mental Health
Biosector 2 and Sunovion Pharmaceuticals Inc.

Honorable Mentions

  • Bug Free Grains Tips and Tricks, Celtic Chicago with Central Life Sciences
  • Ask, Listen, Learn: Kids & Alcohol Don't Mix, Responsibility.org
  • Joint Pain 101: Knee, Beaumont Health

Event Video

WINNER
God Bless Our Veterans, Those Who Serve and Their Families
Red Couch Stories, Encore Public Relations and Canadian Honker Restaurant

EXECUTIVE COMMUNICATIONS VIDEO

WINNER
Snack Leader
Frito Lay

Honorable Mention

  • ASTM International President Kathie Morgan, ASTM International

INFLUENCER VIDEO

WINNER
Rise to the Occasion: A Pizza Anthem
Team N with DonerLA, MetaVision Media, REACH and DiGiorno Pizza

Internal Communications Video

WINNER
PMT Upfront
Honeywell

Honorable Mentions

  • Lowe’s Is There Every Step of the Way, Lowe’s, Digital Content Team
  • The Heart of Lakeland, Lakeland Health
  • Our Purpose: We Are Hilton. We Are Hospitality., Hilton
  • Never Settle: Behind the Scenes, Beaumont Health
  • Puerto Rico Mutual Aid Effort – Wonder Women, Con Edison
  • Puerto Rico Mutual Aid Effort—Tunnel Tango, Con Edison

Interview Video

WINNER
Defying Extraordinary Odds for a Second Chance at Life
Lowe's, Digital Content Team

Honorable Mentions

  • Weight Campaign Testimonials, Beaumont Health
  • Besties Video, Milton Hershey School

Marketing Video

WINNER
Oxygen to Fly
Children's Miracle Network Hospitals

Honorable Mentions

  • TravelTracker Incident Support, International SOS
  • Senographe Pristina Launch Video, Mountain View Group, Ltd. and GE Healthcare
  • Weight Control Seminar, Beaumont Health, Real Integrated

Organization Overview Video

WINNER
GE Power Services Anthem
Mountain View Group, Ltd. and GE Power Services

Public Relations Video

WINNER
Corporate Reputation
Verizon

Honorable Mentions

  • Can't Stop That Jaguar Feeling!, Indiana University Communications and Chancellor Nasser Paydar
  • InnoGames TV, InnoGames
  • Love at First Lift: A Dream Wedding at Planet Fitness, ICR and Planet Fitness
  • Beaumont New Emergency Virtual Tour, Beaumont Health

RECRUITMENT AND EMPLOYER BRANDING VIDEO

WINNER
Representing America in a Career That Matters
J. Walter Thompson INSIDE and U.S. Department of State

Honorable Mentions

  • Licensed Banker Recruiting Campaign, MK3 Creative and Santander
  • Be You, With Us. Recruitment Video, Cisco Cloudlock, Red Pill Talent, MatterNow
  • Louisville Recruitment, Harland Clarke
  • Make the Difference, J. Walter Thompson INSIDE and the Department of Veterans Affairs
  • “Stand with Us” PSA, J. Walter Thompson INSIDE and the Department of Veterans Affairs

Safety Video

WINNER
KSL CrimeWatch
KSL CrimeWatch

Honorable Mention

  • Environmental, Safety & Health FY17 (training video), Rockwell Collins

TV Advertisement

WINNER
Get Back to Living the Life You Love
Lakeland Health

Honorable Mention

  • 15 Top Health Systems, Lakeland Health

User-Generated Video

WINNER
You Inspire Me
Lowe's, Digital Content Team

Video Attributes

360 Video

WINNER
TravelNevada
TravelNevada and Fahlgren Mortine

Animated Video

WINNER
A Song of Cream & Crimson
Indiana University Communications & Timeless Pictures

Content Marketing Video

WINNER
Rise to the Occasion: A Pizza Anthem
Team N with DonerLA, MetaVision Media, REACH and DiGiorno Pizza

Live Video

WINNER
WeAreCisco LIVE
Cisco (Talent Brand Team)

Low-Budget Video

WINNER
Jack Chat
Rockwell Collins

Honorable Mentions

  • SNAP Awareness Video, Inspire PR Group and The Ohio Association of Foodbanks
  • A-train vs. I-35E Comparison Marketing Video Increases Brand Awareness, Denton County Transportation Authority

Stop-Motion Video

WINNER
Smart Feels Good
RIESTER and FIORA® Brand

Use of Celebrity or Personality

WINNER
Esurance DIY Ditties
Esurance

Video Series

WINNER
Osiyo
Cherokee Nation Businesses

Honorable Mentions

  • Klick Gives Santa an Epic Rebrand!, Klick
  • Cliché Killers, Stein IAS
  • No Ducking the Disconnect: Aflac Gets Serious About Corporate Perception Gap, Aflac
  • Esurance DIY Ditties, Esurance
  • An Inside Look at Hilton, Hilton
  • BroadSoft Testimonial Series, Matter Communications 

Design

Infographic

WINNER
Mavenir Infographic
Matter Communications

INTERNAL COMMUNICATIONS DESIGN

WINNER
CPQ Awareness Campaign
JDA Software

Honorable Mention

  • Fort Worth Open Enrollment Internal Communications Campaign: Are You Covered?, ABI (Alpha Business Images, LLC) and City of Fort Worth

Marketing Design

WINNER
2017 SOFIC
National Defense Industrial Association

Photography

WINNER
Be Vocal: Speak Up for Mental Health
Biosector 2 and Sunovion Pharmaceuticals Inc.

Social Media Design

WINNER
AZO Girl: Creating a Millennial Persona for a Digital Age
The Thomas Collective

Honorable Mention

  • We Will Not Let Hate Win, Findsome & Winmore and onePULSE Foundation

Website Design

WINNER
Cisco Careers | Join the #WeAreCisco Tribe
Cisco

Honorable Mention

  • Open Enrollment Window for the Retired Education Community, Retired Teachers of Ontario

Grand Prize

GRAND PRIZE: BEST OVERALL VIDEO

GRAND PRIZE
It's a Nurse
Health First

Honorable Mentions

  • Good Samaritan: Hand Hygiene Video, GroundFloor Media, CenterTable and Good Samaritan
  • #JegErDansk (#IAmDanish), Gorilla Media
  • Shaped by Play: The Importance of Play and Playgrounds, Landscape Structures Inc.
  • Life in Inside Sales, Run Studio LLC and Microsoft
  • Be Vocal: Speak Up for Mental Health, Biosector 2 and Sunovion Pharmaceuticals Inc.