PR Daily’s 2020 Digital Marketing & Social Media Awards winners know how to attract attention on the crowded digital landscape. These impressive organizations and teams created campaigns, content and projects that stood out—in a big way. We congratulate this year’s winners and look forward to their continued success.

Check out their work below, and follow the hashtag #PRDAwards to see all their wonderful work and shout them out.

CAMPAIGNS AND CATEGORIES

Annual Report

WINNER
Annual Report
Beloit Health System with Chartwell Agency

Honorable Mention

  • Annual Report - Better Together, Tri-State Generation and Transmission Association, Inc.

Blog

WINNER
Dish on Fish
Butin Integrated Communications with National Fisheries Institute

Honorable Mention

  • Pursue a Career That Moves You, Travel Nurse Across America

Brand Awareness

WINNER
Sandia Labs' 70th Anniversary
Sandia National Labs

Honorable Mentions

  • Better Together, Tri-State Generation and Transmission Association, Inc.
  • Pursue a Career That Moves You, Travel Nurse Across America
  • American Evolution, Native Collaboration

Cause Marketing/CSR

WINNER
Pledge For Planet
Weber Shandwick with Mars, Inc.

Honorable Mentions

  • Boys Don't Cry, White Ribbon with Narrative
  • Forecast: Change, The Weather Channel, An IBM Business

Community Engagement

WINNER
National Internal Medicine Day
American College of Physicians

Honorable Mention

  • Bellevue University Student Stories, Zaiss & Company with Bellevue University

Content Marketing

WINNER
Children’s Health Content Strategy Focuses on Search, Engagement to Achieve Record-Breaking Results
Children's Health

Honorable Mentions

  • EnVision E-Newsletter, VSP Vision Care
  • HOAresources, Community Associations Institute and Revmade
  • Tahoe Treasures, The Abbi Agency
  • #HINCHASWANTED, beIN SPORTS with VMLY&R

Contest or Game

WINNER
Portraits of Longevity
Maxwell PR

Honorable Mention

  • Leftover Upgrade, Maxwell PR

Email Newsletter

WINNER
Children’s Health Expands Email Marketing Program to Increase Awareness, Deepen Relationships
Children's Health

Honorable Mentions

  • INKsights newsletter, Reputation Ink
  • EnVision E-Newsletter, VSP Vision Care

Event Promotion

WINNER
Wellness Your Way Festival
Dunn Pellier Media

Honorable Mentions

  • CYBERTACOS, W2 Communications
  • Forever Global Rally 2019, Forever Living Products International

Facebook

WINNER
Facebook Solar System Lead Generation Campaign
Panasonic Solar US with Porter Novelli

Honorable Mentions

  • “Windfall Willie’s Virtual Holiday Party Giveaway.” OH Partners with Arizona Lottery
  • Da Bomb Instagram Story Takeover, UPS

Health Care Marketing Campaign

WINNER
Year of Cardiovascular Health
MDVIP

Honorable Mentions

  • DMEPOS Competitive Bidding Program Education, Schmidt Public Affairs
  • National Nutrition Month® 2019, Academy of Nutrition and Dietetics

Influencer Campaign

WINNER
Harnessing Influencers for Habitat’s "Home is the Key" Campaign
Porter Novelli on behalf of Habitat for Humanity

Honorable Mentions

  • Influencers - Cisco Interns for National Intern Day, Cisco (@WeAreCisco)
  • Social Influencer Program, American Public University System
  • ABLEnow Influencer Campaign, Sway Group
  • Creating Fashion-Forward Footwear Buzz for Kamik, Litzky PR
  • The BMW Dallas Marathon Influencer Program, HCK2
  • Back To Whole, Rachel Kay Public Relations

Instagram

WINNER
CDC NCIRD Instagram Story Q&As: Opening the Vaccine Dialogue
Porter Novelli (PN) on behalf of the Centers for Disease Control and Prevention's National Center for Immunization and Respiratory Diseases (CDC NCIRD)

Honorable Mentions

  • GBCA Instagram: @thegbca, General Building Contractors Association
  • Da Bomb Instagram Story Takeover, UPS
  • Humanizing the Personality of a Deep Tech Company, The Hoffman Agency

Interactive Content

WINNER
Leftover Upgrade
Maxwell PR

Honorable Mention

  • Interactive Connections Academy eGuide, Pearson Education

LinkedIn

WINNER
Bristol-Myers Squibb Australia LinkedIn
Palin Communications

Honorable Mentions

  • LinkedIn Live for Talent Branding, Cisco (@WeAreCisco)
  • LinkedIn Member Engagement, RISE (Responsible Industry for a Sound Environment)
  • One Conversation at a Time, YKK Corporation of America
  • LinkedIn for Digital Success, Elma Electronic Inc.

Marketing Campaign

WINNER
DMEPOS Competitive Bidding Program Education
Schmidt Public Affairs

Honorable Mentions

  • Better Together, Tri-State Generation and Transmission Association, Inc.
  • Biosero Accelerating the Pivot - Corporate Re-branding & Marketing Campaign, Portavoce PR

Media Relations Campaign

WINNER
#Below44
Pirelli with Peppercomm

Honorable Mentions

  • The Pitch Page, Red Shoes Inc.
  • Children’s Health Sparks Change, Awareness with Mental Health PR Campaign, Children's Health
  • Boosting Brand Reputation Through Shareability, TruePoint Communications
  • Campaign to Repeal the Medical Device Tax, Schmidt Public Affairs

Multichannel Campaign

WINNER
VetriScience helps a veteran pay it forward
Rinck Advertising

Honorable Mentions

  • Better Together, Tri-State Generation and Transmission Association, Inc.
  • MKSAP 18 Holiday Promotion, American College of Physicians
  • Diagnose Your Patients Faster: Live Point-of-Care Ultrasound Course, American College of Physicians

Personalized Marketing Campaign

WINNER
Moment Marketing - Digital
AdventHealth

Honorable Mention

  • #HINCHASWANTED, beIN SPORTS with VMLY&R

Podcast

WINNER
A Healthier Michigan Podcast
Blue Cross Blue Shield of Michigan

Honorable Mention

  • Educationally Speaking, Oakland Schools

Public Affairs Campaign

WINNER
Campaign to Repeal the Medical Device Tax
Schmidt Public Affairs

Honorable Mentions

  • Devils River Conservancy, Noisy Trumpet
  • It's Not New, it's Nuclear, Nuclear Energy Institute with Bully Pulpit Interactive

Public Relations Campaign

WINNER
Carmel-by-the-Sea Digital Public Relations Campaign
The Abbi Agency

Honorable Mentions

  • Ascension Social Media, Ascension
  • Healing House, Casey House

Recruitment

WINNER
NURSES4NYC
NYC Health + Hospitals

Honorable Mentions

  • Fremont Police Department Turns to Microsite to Reach and Win Over Job Candidates, The Hoffman Agency
  • LinkedIn Live for Talent Branding, Cisco (@WeAreCisco)

Social Listening

WINNER
2019 AT&T Social Listening
TruePoint Communications with AT&T

Honorable Mention

  • Activating Voice of the Guest, Restaurant Brands International

Social Media Campaign

WINNER
Leveraging Twitter to Build Brand and Community
Cisco

Honorable Mentions

  • Allergan My Glaucoma Social Media Campaign, Y&R PR
  • PRSSA 2019 Membership Campaign, Public Relations Student Society of America (PRSSA)
  • American Evolution, Native Collaboration
  • National Bullying Prevention, Pearson Education
  • #LionforLions, Weber Shandwick with Mars, Inc.
  • KPMG Innovation Week, KPMG
  • Portraits of Longevity, Maxwell PR
  • Honey Sesame Chicken Breast- Brought to You by You, Panda Restaurant Group

Social Media Campaign

WINNER
Leftover Upgrade
Maxwell PR

Honorable Mentions

  • Allergan My Glaucoma Social Media Campaign, Y&R PR
  • PRSSA 2019 Membership Campaign, Public Relations Student Society of America (PRSSA)
  • American Evolution, Native Collaboration
  • National Bullying Prevention, Pearson Education
  • #LionforLions, Weber Shandwick with Mars, Inc.
  • KPMG Innovation Week, KPMG
  • Portraits of Longevity, Maxwell PR
  • Honey Sesame Chicken Breast- Brought to You by You, Panda Restaurant Group

Specialty Campaign

WINNER
AT&T 2019 Esports Campaigns
TruePoint Communications with AT&T

Honorable Mentions

  • Giving Tuesday 2019, ePromos Promotional Products
  • American Evolution, Native Collaboration

Video

WINNER
"How Vaccines Work": Educating Parents, Protecting Children
Porter Novelli (PN) on behalf of the Centers for Disease Control and Prevention's National Center for Immunization and Respiratory Diseases (CDC NCIRD)

Honorable Mentions

  • Video - Be you. With us. #WeAreCisco Talent Branding, Cisco (@WeAreCisco)
  • Internal Medicine Meeting 2019 Video Series, American College of Physicians
  • NURSES4NYC, NYC Health + Hospitals
  • Elevating digital presence via YouTube, Elma Electronic Inc.

Video

WINNER
Coming to a Pool Near You: The Polaris Quattro Sport
LEWIS with Polaris

Honorable Mentions

  • Video - Be you. With us. #WeAreCisco Talent Branding, Cisco (@WeAreCisco)
  • Internal Medicine Meeting 2019 Video Series, American College of Physicians
  • NURSES4NYC, NYC Health + Hospitals
  • Elevating digital presence via YouTube, Elma Electronic Inc.

Website

WINNER
Alizila
Alibaba Group

Honorable Mentions

  • AT&T Accessibility.com, AT&T with FleishmanHillard
  • Revance Website Launch, Y&R PR
  • The Fragrance Conservatory, Fragrance Creators Association

Website

WINNER
Children’s Health Redesigns, Launches On-Site Search Function to Create Best-In-Class Website
Children's Health

Honorable Mentions

  • AT&T Accessibility.com, AT&T with FleishmanHillard
  • Revance Website Launch, Y&R PR
  • The Fragrance Conservatory, Fragrance Creators Association

GRAND PRIZE

Campaign of the Year

GRAND PRIZE
Better Together
Tri-State Generation and Transmission Association, Inc.

Campaign of the Year

GRAND PRIZE
Leveraging Twitter to Build Brand and Community
Cisco Live

Campaign of the Year

GRAND PRIZE
Portraits of Longevity
Maxwell PR

Campaign of the Year

GRAND PRIZE
Honey Sesame Chicken Breast - Brought to You by You
Panda Restaurant Group

Team of the Year

GRAND PRIZE
@WeAreCisco Digital Team
Cisco

Team of the Year

GRAND PRIZE
Alizila
Alibaba Group