Congratulations to the winners of PR Daily’s 2016 Digital PR & Social Media Awards!

We wanted to see your most inspired, thought-provoking and imaginative work in digital PR and social media. You took our PR Daily Awards to new heights with your fantastic campaigns highlighting “what’s next” in digital media and communications.

What we saw demonstrated uniqueness, creativity, and most important, success. We saw the power that digital PR and social media brought to your brand, cause or product. We saw the appeal of your ideas to people in the most accessible form of media.

To everyone who entered this year’s Digital PR & Social Media Awards, thank you for sharing your campaigns with us. We are proud to announce below the winners and honorable mentions of the 2016 Digital PR & Social Media Awards with this Special Edition of PRDaily.com.

BEST DIGITAL & SOCIAL MEDIA ACTIVITY

Best blog

WINNER
Agency Blog
SHIFT Communications

Honorable Mentions

  • HealthCalling, St. Joseph Health
  • Inklings Blog, InkHouse
  • MultiCare Vitals Blog, MultiCare Health System
  • Paycom Blog, Paycom
  • PR Newswire’s Beyond PR Blog Focuses on Content Optimization to Drive Demand Gen Success, PR Newswire
  • The Beaumont Blog, Beaumont Health

Best Contest/Game

WINNER
Bid Protection
Liberty Mutual Insurance

Honorable Mentions

  • A Summer Road Trip Through the Great 28 Engages Frontier’s Customers, Frontier Communications
  • DELIGHT MY DELAY, The Bait Shoppe
  • MolinaTBT, Molina Healthcare
  • NAIT Snapchat Launch, Northern Alberta Institute of Technology (NAIT)
  • PR Bingo, SHIFT Communications
  • The Beverly Hilton: #Sweet60 Campaign, Murphy O'Brien Public Relations

Best Event or Stunt

WINNER
WestJetVegasUpgrade
LVCVA and R & R Partners

Honorable Mentions

  • "Bacon Timeline" - Bacon Wrapped Crust DEEP!DEEP! Dish Pizza Launch, Little Caesars Monster Super Bowl 2015 Twitter Campaign, Monster SoCo Takes Flight with First Drone Delivery,
  • MWWPR The Beverly Hilton: Home of the Golden Globes, Murphy O'Brien Public Relations

Best Live Chat

WINNER
#PowerofPrecisionChat Global Tweet Chat Program
Pitney Bowes

Honorable Mentions

  • #BullyProofSummit: Building Awareness Around Cyberbullying and Empowering Individuals to Act, GroundFloor Media
  • Scientists Held a Reddit AMA on Data Storage and Supermassive Black Holes, HGST

Best Microsite or Custom Website

WINNER
#HowWillWe
Pepsico

Honorable Mentions

  • ACApocalypse Game, Paycom
  • Hulu Magic Cube, Hulu
  • #ShowOff Youth Empowerment Movement, Octane Public Relations & Advertising
  • STEPS Forward, Klick Health
  • TomTom Watch Me Campaign, CerconeBrownCompany

Best Mobile App

WINNER
The MyMedela App for iPhone and Android - Helping Moms Succeed with Breastfeeding Tips
Medela, Inc. and Feinstein Kean Healthcare

Honorable Mention

  • ICMA-RC Mobile App, ICMA-RC

BEST USE OF DIGITAL & SOCIAL MEDIA FOR

Best Brand Awareness

WINNER
“30 Million” Reasons to Use Xin.com
Genedigi, a Publicis Groupe/MSLGROUP company

Honorable Mentions

  • Digital Brand Identity, Kansas Health Foundation
  • Seinfeld Festivus Reddit Thread, Hulu
  • Social Influencer Travel Summit, Sensei Project
  • SP Recipe Pinspiration, Standard Process
  • The water journey, LLORENTE & CUENCA
  • Wyndham Rewards Makes Social Media Magic , Wyndham Hotel Group

Best Cause Advocacy

WINNER
Grand Canyon Veteran Wilderness Expedition
Raytheon

Honorable Mentions

  • Bring Change, Tierney
  • Celebration of Service, MSLGROUP with The Home Depot Foundation
  • Everybody Pees, National Kidney Foundation
  • Garnet Hill's #StJudePJParty Campaign, CerconeBrownCompany
  • Inspiring the Next Generation of Leaders in STEM, Brodeur Partners
  • Maersk Line's Carbon Pact and COP21 campaign, Maersk Line

Best Community Engagement

WINNER
The HIMSS Social Media Ambassador Program
SHIFT Communications

Honorable Mentions

  • Celebration of Service, MSLGROUP with The Home Depot Foundation
  • Community Champions Facebook Challenge, Molina Healthcare
  • What Does a Duck Say? Aflac!, Aflac
  • #WearYourAYSO, American Youth Soccer Organization

Best Content Marketing/Brand Journalism

WINNER
2015 Engagement Campaign
Kabrita USA

Honorable Mentions

  • Brand Journalism, Ferrovial
  • Coca-Cola Journey , The Coca-Cola Company
  • Content Marketing, SHIFT Communications
  • Future Cities with Skift, MasterCard
  • Spectrum Health Beat, Spectrum Health

Best Event Promotion

WINNER
National Folk Festival Social Media
Bouvier Kelly

Honorable Mentions

  • 2015 Portland Classic, Cambia Health Solutions
  • LiveLikeFrank Campaign, Fontainebleau Miami Beach - Hotel
  • OtterBox Symmetry Series Street Art , OtterBox
  • Social Media Campaign Drives Ticket Sales for PGA TOUR's RBC Heritage, Dixon Schwabl

Best Internal Communications

WINNER
Buzzing Associates
Humana

Honorable Mentions

  • Emotional Driving, LLORENTE & CUENCA
  • Intranet Redesign, Hawaiian Electric Companies
  • The Mullet, SHIFT Communications

Best Use of Digital & Social Media for Healthcare

WINNER
Humana Brand Advocates
Humana

Honorable Mentions

  • HealthCalling, St. Joseph Health
  • #OddajSerce / #GiveYourHeart, Projekt PR / Dawca.pl
  • TOBI Podhaler Facebook Editorial Contributor Program, Chandler Chicco Agency (on behalf of Novartis Pharmaceuticals Corporation)
  • True Molina Stories, Molina Healthcare

Best Use of Visuals

WINNER
Sequoia & Kings Canyon Digital Influencer Media Trip
Delaware North at Sequoia & Kings

Honorable Mention

  • Legacy of Heroes, Edmonton Police Service

Best Video

WINNER
The Toyota Effect
Toyota North America

Honorable Mentions

  • Krewellavator, LVCVA
  • La Brea Bakery's Thanksgiving Heroes , Matter Communications
  • LEGO® NINJAGO™ American Ninja Warrior Triumph, Flashpoint PR
  • Molina True Stories, Molina Healthcare
  • TomTom Watch Me Campaign, CerconeBrownCompany
  • Zach King Brings Christmas Bling to Klick!, Klick

Best Website

WINNER
Website Redesign
SHIFT Communications

Honorable Mentions

  • BC.EDU Redesign, Boston College
  • BeRemembered.com, K2 Digital
  • Incredible Egg-cellence, Rise Interactive and American Egg Board

BEST CAMPAIGNS

Best Email Marketing Campaign

WINNER
VSP EnVision
VSP

Best Marketing Campaign

WINNER
Generation Tux Presents the First Couple of 2016
CIVIC

Honorable Mentions

  • Maersk Line's Carbon Pact and COP21 campaign, Maersk Line
  • MolinaTBT, Molina Healthcare
  • What you need is a Rentervention, Idaho Housing and Finance Association

Best Media Relations Campaign

WINNER
Woods Canada #UltimateDreamJob
Woods Canada

Honorable Mentions

  • Customer Relations in the Airline Industry, Metis Communications
  • Pardon Me: Raising a Turkey Fit For A President, Fineman PR

Best Multi-media Campaign

WINNER
Seniors Get Social with Humana & National Senior Games
Humana

Honorable Mentions

  • ACA Awareness Campaign, Paycom
  • Kids LiveWell 4th Anniversary, National Restaurant Association
  • North Lake Tahoe Ale Trail, North Lake Tahoe
  • Predictions, Reimagined, Palo Alto Networks/Voce Communications

Best PR Campaign

WINNER
“30 Million” Reasons to Use Xin.com
Genedigi, a Publicis Group/MSLGROUP company

Honorable Mentions

  • Be Vocal: Speak Up for Mental Health, Biosector 2
  • Glad to Give on Giving Tuesday, The Glad Products Company
  • Toronto Blue Jays - Day Off , Canadian Tire Corporation
  • Woods Canada #UltimateDreamJob, Woods Canada

Best Social Media Campaign

WINNER
Cisco Live June 2015
Cisco

Honorable Mentions

  • 10 Days of Giving Back, American Red Cross
  • Celebration of Service, MSLGROUP with The Home Depot Foundation
  • #IamPOWERful, Con Edison
  • LifeProof FRĒ Power #ChargeAhead Challenges, LifeProof
  • See Your Retirement, Principal Financial Group
  • Shopkins Mystery Box Campaign , 10X

Best Specialty Campaign

WINNER
#BallotBriefcase on Snapchat
PwC

Honorable Mentions

  • ACA Awareness Campaign, Paycom
  • Changing the Delaware Narrative, M&T Bank
  • Manufacturing Matters, Whirlpool Corporation
  • R&R Partners, LVCVA
  • Rising in Research, UMass Lowell
  • ROOMIE: I’ll be there for you, HvdM

Best Viral Campaign

WINNER
Yorkdale Fashion Santa
Yorkdale Shopping Centre

Honorable Mentions

  • GoPro, Las Vegas Convention Visitors Authority
  • #LatinosInspire, Johns Hopkins University, School of Nursing
  • Shaping a Social Media Response:   Redirecting Outrage to a Show of Nursing Pride, American Nurses Association

BEST USE OF

Best Use of Facebook

WINNER
TOBI Podhaler Facebook Editorial Contributor Program
Chandler Chicco Agency

Honorable Mention

  • Mohegan Sun: Full of Life on Facebook, Mohegan Sun

Best Use of Instagram

WINNER
Softlips 2015 Holiday Instagram Campaign
Martino Flynn

Honorable Mentions

  • Sequoia & Kings Canyon Digital Influencer Media Trip, Delaware North at Sequoia & Kings Canyon
  • #UrbanPeek, Ferrovial

Best Use of Twitter

WINNER
Colombia's Cashless Challenge
MasterCard

Honorable Mentions

  • Breaking into Gaming – lotus823 for Audio-Technica, lotus823
  • Cisco Live June 2015 Twitter, Cisco Live 2015 Best Use of Twitter
  • Use of Twitter, Beaumont Health

GRAND PRIZE

Grand Prize: Best Digital PR Campaign

GRAND PRIZE
#HowWillWe
Pepsico

Honorable Mention

  • Generation Tux Presents the First Couple of 2016, CIVIC

Grand Prize: Best Social Media Campaign

GRAND PRIZE
Autodesk Bonfire
Autodesk

Honorable Mention

  • Maersk Line's Carbon Pact and COP21 campaign, Maersk Line