Winner:
CONGRATULATIONS TO RAGAN'S PR DAILY AWARDS WINNERS!
Ragan's PR Daily Awards winners represent the people, teams and organizations whose campaigns, partnerships and projects helped build awareness of or raise funds for important causes, initiatives, organizations and programs.
Their powerful storytelling was put on display and led to success for their organizations or clients, and we congratulate these impressive winners on their successful work.
Scroll down to learn more about this year's winners and to see who earned recognition as an Honorable Mention.
RAGAN'S PR DAILY AWARDS WINNERS
Grand Prize: Outstanding Communications During the Pandemic
Grand Prize: Outstanding Communications During the Pandemic
Honorable Mentions
- ChenMed — VaxTheNation Campaign
- Nebraska Medicine — Nebraska Medicine COVID-19 Communications
- NewsGuild — Save The News
Grand Prize: Outstanding Communications During the Pandemic
Grand Prize: Outstanding Social Justice Communications
Grand Prize: Outstanding Social Justice Communications
Honorable Mentions
- Benecomms — Women in Climate Tech
- Color Of Change — Color Of Change
Grand Prize: Outstanding Social Justice Communications
Grand Prize: PR Campaign of the Year
Grand Prize: PR Campaign of the Year
Honorable Mentions
- Aflac — 2020-2021 Aflac WorkForces Report
- Clyde Group — Prop 22
Grand Prize: PR Campaign of the Year
Teams of the Year
Teams of the Year
Honorable Mentions
- Bellmont Partners
- Nebraska Medicine
- Super Connector Media
Teams of the Year
Activism Campaign
Activism Campaign
Honorable Mentions
- JOHNNIE WALKER — Jane Walker by Johnnie Walker Celebrates Women Breaking Boundaries with ‘First Women’ Campaign
- VSC — The 100kPledge
Annual Report
Annual Report
Honorable Mentions
- Health Center Partners of Southern California — HCP Annual Report
- Hilton — "Strength Where It Matters" - Hilton's 2020 Annual Report
- UC Davis Health — UC Davis Children’s Hospital Annual Report 2020
B2B Campaign
B2B Campaign
Honorable Mentions
- 10Fold Communications — 10Fold Guides Distributed Cloud Pioneer Volterra through Company Launch and $500 Million Acquisition in 15 Months
- 3Points Communications — Chicago PPE Market
- Haymaker PR — Numerated PPP Blitz
- Hotwire — Avaya + Hotwire: Reinvigorating a 20 year-old-brand
- Mulberry Marketing Communications — GBAC STAR™ Facility Accreditation Program
- Technica Communications — Bezos and Gates Led Series A Funding Garners $14.4 Million in Ad Value Equivalent
Brand Journalism
Brand Journalism
Honorable Mentions
- The Weather Channel, an IBM Company — State Farm: Safety and Preparation
Brand Journalism
Cause-Related Marketing Campaign
Cause-Related Marketing Campaign
Honorable Mentions
- Jekyll Island Authority — Scute's School
- Macon-Bibb County — Brookdale Warming Center Communication Plan
- National Honey Board — Honey Saves Hives
- VSC — #DropCOVID
Cause-Related Marketing Campaign
Charity Event
Charity Event
Honorable Mentions
- Porter Novelli — MusiCares' Music on a Mission
Charity Event
Community Relations Campaign
Community Relations Campaign
Honorable Mentions
- Violet PR — Choose Topeka
Community Relations Campaign
Content Marketing (Health Care PR and Marketing)
Content Marketing (Health Care PR and Marketing)
Honorable Mentions
- UC Davis Health — UC Davis Health's Good Food Is Good Medicine
Content Marketing (Health Care PR and Marketing)
Content Marketing Initiatives
Content Marketing Initiatives
Honorable Mentions
- Northrop Grumman — Now. Powered by Northrop Grumman
- ShelterPoint Life — COVID-19 Customer Information Campaign
- The Hoffman Agency — The Arizona Sun Shines on TSMC: Recruiting New Engineering Grads to Help Launch TSMC’s New Phoenix Fab
Content Marketing Initiatives
Corporate Communications Campaign
Corporate Communications Campaign
Honorable Mentions
- ABB Installation Products — Cable, Components and Critical Space Exploration - ABB provides Ty-Rap Cable Ties for NASA Mars Perseverance Rover Mission
- Advantest — Leading with INTEGRITY
Corporate Communications Campaign
Corporate Social Responsibility Campaign
Corporate Social Responsibility Campaign
Honorable Mentions
- Herbalife — Nutrition for Zero Hunger in Partnership with Feed the Children: Solutions for Global Food Insecurity
- Otis Worldwide Corporation — Made to Move Communities
- Taco Bell and No Kid Hungry — Round Up for No Kid Hungry
- Travelers — Zaadii: The Legend of Z-Hawk—Consumer Distracted Driving Education Campaign
- Volvo Car Canada — Volvo Canada x Conquer CC19
Corporate Social Responsibility Campaign
Covid-19 Communications (Health Care PR and Marketing)
Winner:
Covid-19 Communications (Health Care PR and Marketing)
Honorable Mentions
- Ascension — COVID-19
- Baptist Health South Florida — Baptist Health Responds to COVID-19
- ChenMed — VaxTheNation Campaign
- Cohen Veterans Network — Leveraging Communications to Save Lives, Families and Futures During the Pandemic
- McDermott Will & Emery — After the Curve: Forward-Looking COVID-19 Communications
- Strategic Heights Media — Dr. Arabia Mollette
- UC Davis Health — COVID-19 newsletter
- UC Davis Health — Public Affairs & Marketing Response to COVID-19
- UC Davis Health — Sacramento Hospitals Joint Campaign
- Walgreens/WPP — Walgreens Effort to Build Trust and Overcome COVID-19 Vaccine Hesitancy
- Yale School of Public Health — 2020 Year in Review
Covid-19 Communications (Health Care PR and Marketing)
Winner:
Covid-19 Communications (Health Care PR and Marketing)
Covid-19 Communications (Health Care PR and Marketing)
Honorable Mentions
- Ascension — COVID-19
- Baptist Health South Florida — Baptist Health Responds to COVID-19
- ChenMed — VaxTheNation Campaign
- Cohen Veterans Network — Leveraging Communications to Save Lives, Families and Futures During the Pandemic
- McDermott Will & Emery — After the Curve: Forward-Looking COVID-19 Communications
- Strategic Heights Media — Dr. Arabia Mollette
- UC Davis Health — COVID-19 newsletter
- UC Davis Health — Public Affairs & Marketing Response to COVID-19
- UC Davis Health — Sacramento Hospitals Joint Campaign
- Walgreens/WPP — Walgreens Effort to Build Trust and Overcome COVID-19 Vaccine Hesitancy
- Yale School of Public Health — 2020 Year in Review
Covid-19 Communications (Health Care PR and Marketing)
Covid-19 Communications Campaign
Covid-19 Communications Campaign
Honorable Mentions
- 3M — 3M State of Science Index Survey
- Entergy — COVID-19 Employee Communications
- Hillsborough County — Hillsborough County COVID-19 Communications
- McDermott Will & Emery — Going the Distance to Deliver COVID Guidance
- Nebraska Medicine — Nebraska Medicine COVID-19 Communications
- Our Lady of Perpetual Help Church — OLPH Church and our outreach to Parishioners during the time of COVID
- Walgreens/WPP — Walgreens Effort to Build Trust and Overcome COVID-19 Vaccine Hesitancy
- Walker & Dunlop — Walker Webcast
- Womply — Womply COVID-19 PR Campaign
Covid-19 Communications Campaign
Covid-19 Related Event
Winner:
Covid-19 Related Event
Honorable Mentions
- BizHack Academy — #BizHackLive: A “Digital Vaccine” For Entrepreneurs and Business Owners
- Mars Petcare — 12th Annual BETTER CITIES FOR PETS™ Adoption Weekend Goes Virtual
- The American Cleaning Institute — The American Cleaning Institute and Good Housekeeping Institute Host the Discover Cleaning: Inside and Out Summit
Covid-19 Related Event
Winner:
Crisis Communication Campaign
Crisis Communication Campaign
Honorable Mentions
- Macon-Bibb County — Brookdale Warming Center Communication Plan
Crisis Communication Campaign
DE&I Communications
DE&I Communications
Honorable Mentions
- ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) — AIMM’s “HERE” PSA and #SeeALL Campaign Spark Conversation on Behalf of Those Not Represented in 2020 Emmys
- Ascension — ABIDE
- CBRE — 20 Faces of the CBRE Women's Network
- Children's Health — Children’s Health Introduces Employee and Community Resources Amidst Racial Injustice
- Delta Dental — Inclusion in Action
- Roche — Creating an inclusive workplace - "I See You" video
DE&I Communications
Employer Branding
Employer Branding
Honorable Mentions
- American Medical Association — Supporting Employees Remotely at AMA
- Cisco — WeAreCisco
Employer Branding
Health Care Communications Campaign of the Year
Health Care Communications Campaign of the Year
Honorable Mentions
- ChenMed — VaxTheNation Campaign
- NewYork-Presbyterian — My COVID-19 Story
Health Care Communications Campaign of the Year
Influencer Campaign
Influencer Campaign
Honorable Mentions
- CVS Pharmacy with Kaplow Communications — CVS Pharmacy with Kaplow Communications -- Beauty & Wellness Programming
- JOHNNIE WALKER — Jane Walker by Johnnie Walker Celebrates Women Breaking Boundaries with ‘First Women’ Campaign
- Technica Communications — Winnebago Influencer Trip Increases Social Media Following by 54 Percent
Influencer Campaign
Investor Relations Campaign
Investor Relations Campaign
Honorable Mentions
- Perfect Relations Pvt Ltd — Punjab National Bank 2.0 - Mega Merger amid a raging pandemic
Investor Relations Campaign
Marketing Campaign
Marketing Campaign
Honorable Mentions
- Aflac — 2020-2021 Aflac WorkForces Report
- ECI Software Solutions — Rethinking Trade Shows with the ECI VR Experience
- Greater Phoenix Economic Council (GPEC) — #AZFreeToBe
- Walker & Dunlop — Walker Webcast
Marketing Campaign
Marketing Campaign (Health Care PR and Marketing)
Marketing Campaign (Health Care PR and Marketing)
Honorable Mentions
- Ascension — “How Are You Feeling Today?” Campaign
- First Person Advisors — Vibes & Vines
Marketing Campaign (Health Care PR and Marketing)
Media Pitch
Media Pitch
Honorable Mentions
- KAH Consulting Group — Merger of Largest Black-Led Bank
- Tier One Partners — Tier One Goes Full Throttle with Altair’s Customer Story on Rolls-Royce
Media Relations Campaign
Media Relations Campaign
Honorable Mentions
- Aflac — 2020-2021 Aflac WorkForces Report
- American Psychological Association — Stress in America 2021: One Year Later: A New Wave of Pandemic Health Concerns
- Blackhawk Network with The Fletcher Group — Blackhawk Network COVID-19 Incentives Report
- Children's Health — Children’s Health and COVID-19: A Call to Action and Education
- DrFirst and Bospar — Remote Healthcare and COVID-19
- Exo — Exo Series B+ Media Relations Campaign
- iQ 360 — Movers & Shakas: Reimagining Hawaii's Tourism Industry
- Mars Petcare — 12th Annual BETTER CITIES FOR PETS™ Adoption Weekend Goes Virtual
- Mulberry Marketing Communications — Cintas America’s Best Restroom Contest
- Porter Novelli — Navigating a Virtual World: Panasonic at CES 2021
- Proofpoint — EXPECT THE UNEXPECTED: COMBATING THE TOUGHEST COVID-19 CYBERCRIMINALS WORLDWIDE
Multicultural Campaign
Multicultural Campaign
Honorable Mentions
- Beaman Inc. — Robin Beaman
- Litzky PR — Healthy Roots Dolls Delivers Diversity and Curl Power to the Toy Industry
Multicultural Campaign
Newsletter
Newsletter
Honorable Mentions
- Brand Definition — The Check-In
- CBRE — 20 Faces of the CBRE Women's Network
Newsletter
Nonprofit Communications Campaign
Nonprofit Communications Campaign
Honorable Mentions
- Academy of Nutrition and Dietetics — National Nutrition Month® 2021
- ECMC Group — Question The Quo: Empowering Teens on their Higher Ed Journey
- Edkey Inc. — Edkey Student Enrollment Plan
- Herbalife — Nutrition for Zero Hunger in Partnership with Feed the Children: Solutions for Global Food Insecurity
- The Trevor Project — 2021 National Survey on LGBTQ Youth Mental Health
Nonprofit Communications Campaign
Original Research
Original Research
Honorable Mentions
- American Water & Brownstein Group — Scrubbing Up on Hand Washing
- Blackhawk Network with The Fletcher Group — Blackhawk Network COVID-19 Incentives Report
- Policygenius — Policygenius Life Insurance Price Index
- Prudential Financial, Inc. — Pulse of the American Worker Survey
- The Conference Board — C-Suite Challenge™
- The Trevor Project — 2021 National Survey on LGBTQ Youth Mental Health
Original Research
Patient-Focused Content (Health Care PR and Marketing)
Patient-Focused Content (Health Care PR and Marketing)
Honorable Mentions
- JPA Health — Inspiring Patients Through Cancer Treatment: Notes of EnCOURAGEment
- PIH Health — PIH Health's Cancer and Heart & Vascular Content
Patient-Focused Content (Health Care PR and Marketing)
Podcast
Winner:
Podcast
Honorable Mentions
- Defense Intelligence Agency — DIA Connections Podcast
- Ferrovial — Sounds Like Infrastructure
- VMware — Pop Culture Tech Podcast
PR Agency of the Year
PR Agency of the Year
Honorable Mentions
- Kaplow Communications
- SourceCode Communications
PR Agency of the Year
PR By Vertical Industry
PR By Vertical Industry
Honorable Mentions
- iQ 360 — Movers & Shakas: Reimagining Hawaii's Tourism Industry
- Sage Communications — Lookout Federal Mobile Security Awareness Campaign
- Strategic Heights Media — Morgan Harper Nichols
PR By Vertical Industry
PR Campaign (Health Care PR and Marketing)
PR Campaign (Health Care PR and Marketing)
Honorable Mentions
- DrFirst and Bospar — Remote Healthcare and COVID-19
- JPA Health — Raising Visibility of COVID-19’s Impact on America’s Physicians
PR Campaign (Health Care PR and Marketing)
PR Leader of the Year
PR Leader of the Year
Honorable Mentions
- Heather DeSantis — Publicity For Good
- Vijay Chattha — VSC
- Seana Sullivan — Roku
PR Leader of the Year
PR on a Shoestring Budget
PR on a Shoestring Budget
Honorable Mentions
- PlayWise Partners — Launching Swirl & Style Tie Dye Studio Maker
- SPI Group — Strategic positioning sends blog page views into stratosphere
PR on a Shoestring Budget
Press Event or Media Tour
Press Event or Media Tour
Honorable Mentions
- San Antonio Botanical Garden — OrigamiintheGarden2
Press Event or Media Tour
Product or Service Launch
Product or Service Launch
Honorable Mentions
- Diffusion — Boosting Burrow’s Bottom Line Through Strategic Media Targeting
- Nissan — Nissan NEXT Experience
Product or Service Launch
Public Affairs Campaign
Public Affairs Campaign
Honorable Mentions
- American Medical Association — Putting Science First in the Fight Against COVID-19
- Arrow Communications Group — Don't Shortchange Education
- Smithsonian's National Museum of African American History and Culture — #Tulsa100- The Tulsa Race Massacre: 100 years later
Public Affairs Campaign
Social Justice Campaign
Social Justice Campaign
Honorable Mentions
- Strategic Heights Media — Black AIDS Institute (BAI)
- VSC — The 100kPledge
Social Justice Campaign
Social Media Campaign
Social Media Campaign
Honorable Mentions
- AWL Strategies, LLC — Thanks for Being Amazing
- Cisco — WeAreCisco
- ECMC Group — Question The Quo: Empowering Teens on their Higher Ed Journey
- Lucid Motors — Lucid Motors Launch: A Tale of David and Goliath
- Microsoft — Founders Week
- Nebraska Medicine — Nebraska Medicine COVID-19 Communications
- Pollock Communications Inc. — ADA North East #MakeMilkMoments Social Media Campaign
- UC Davis Health — UC Davis Health YouTube Channel
- UPMC Health Plan — COVID Vaccine Instagram Stickers
- VSC — #DropCOVID
Social Media Campaign
Storytelling Campaign
Storytelling Campaign
Honorable Mentions
- CBRE — 20 Faces of the CBRE Women's Network
- Chase and Southwest Airlines with FleishmanHillard — Honeymoons for Heroes
- Entergy — Continuous Connections
- KAH Consulting Group — Merger of Largest Black-Led Bank
- Nissan — Million Mile Frontier
Thought Leadership Communications
Thought Leadership Communications
Honorable Mentions
- Amendola Communications — Amendola Helps Arcadia Rise to the Top with Outstanding Thought Leadership Results
- DHL — DHL Global Connectedness Index
- Philip Morris International — People at the Center: Humanizing Executive Voices in 2020
- Proofpoint — Cybersecurity in a pandemic: the inside story
- PRSA Silicon Valley Chapter — #FridayForum Thought Leadership Series
- Prudential Financial, Inc. — Pulse of the American Worker Survey
- Rachel Kay Public Relations — Rachel Kay Public Relations Thought Leadership During COVID-19
- The Zebra — The Zebra - State of Auto Insurance 2021
- VMware — “Business Continues” Thought Leadership Campaign
- Zer0 to 5ive — The COVID Slide: Measuring & Mitigating the Impact of the COVID Crisis on Student Achievement
Thought Leadership Communications
Thought Leadership Communications (Health Care PR and Marketing)
Thought Leadership Communications (Health Care PR and Marketing)
Honorable Mentions
- Ascension — Thought Leadership
- NewYork-Presbyterian — Health Matters Today
Thought Leadership Communications (Health Care PR and Marketing)
Use of Data or Measurement
Use of Data or Measurement
Honorable Mentions
- Aflac — 2020-2021 Aflac WorkForces Report
- ECMC Group — Question The Quo: Empowering Teens on their Higher Ed Journey
- Entergy — Continuous Connections
- The American Cleaning Institute — Grounding COVID-19 Communications in Data – The American Cleaning Institute and Consumer Perceptions on Cleaning
Use of Data or Measurement
Video (Health Care PR and Marketing)
Video (Health Care PR and Marketing)
Honorable Mentions
- CommonSpirit Health — Honoring Nurses Week in 2021
Video (Health Care PR and Marketing)
Video Campaign
Video Campaign
Honorable Mentions
- Roche — Creating an inclusive workplace - "I See You" video
Video Campaign
Viral Campaign
Viral Campaign
Honorable Mentions
- Plenty of Fish — The New “F-Word”: Fauci-ing
- Portent — MagellanTV Dream Job: Proof That Crime DOES Pay
Viral Campaign
Website
Website
Honorable Mentions
- Amazon — Amazon Science
- AWL Strategies, LLC
Additional Trophies
All winners will receive one complimentary trophy.
If you would like to order additional trophies, click the link below to complete the additional trophy form and email the completed form to Brendan Gannon at brendang@ragan.com. We’ll get working on ordering your additional trophies.
QUESTIONS
If you have any questions, please contact Brendan Gannon at brendang@ragan.com or 312-960-4407.
