Winner:
Congratulations to Our 2020 Winners!
Compelling communication is at the heart of a successful campaign. Messaging must be powerful and engaging, and work must be strategically crafted and executed.
This year’s winners for Ragan’s PR Daily Awards created impressive campaigns and content. They represent the organizations and communications teams behind the best communications campaigns, projects, initiatives and content from the past year. They impressed our judges and delivered results for their clients or organizations.
Congratulations to this year’s winners!
2020 PR Daily Awards Winners
Automotive Campaign
Automotive Campaign
Honorable Mentions
- Landis Communications and Velodyne Lidar, Inc — Strategic PR Campaign – Automotive
- Mirrored Media — BMW IconicSounds Electric
- Nissan North America — Overall Sentra PR/Social/Marketing Campaign
- Ogilvy and Intel — Inside the AI Black Box: Mobileye
B2B Campaign
B2B Campaign
Honorable Mentions
- G&S Business Communications — DuPont Customer Narrative Program
- Oracle — Movember
- Proofpoint and Axicom — Putting People at The Center: How Proofpoint Stood Out From 700+ Vendors
- Synamedia supported by Breakaway Communications — How to Get “Up Close and Personal” for Big Results…Virtually with #SynaMEDIAday
B2B Campaign
Beauty, Fashion or Lifestyle Campaign
Beauty, Fashion or Lifestyle Campaign
Honorable Mentions
- 1Milk2Sugars — NIVEA Oil-Infused Body Lotions
- Sally Beauty Holdings — My Black Is Beautiful
Beauty, Fashion or Lifestyle Campaign
Branding Campaign
Branding Campaign
Honorable Mentions
- Blue Yonder — JDA Software Becomes Blue Yonder
- Dashlane — Unnamed Temporary Sports Blog
- GS&F — Salata Salad Kitchen Rebranding
- IFS — For the Challengers
- INLIVIAN — Housing Redefined
- MWWPR & Milbank — The Modern Milbank
Branding Campaign
Cause-Related Marketing Campaign
Cause-Related Marketing Campaign
Honorable Mentions
- IW Group — #WashTheHate
- Oracle — Movember
- SSPR — El Paso County Public Health Department COVID-19 Campaign
- SPACE.tm and Johannesburg Stock Exchange (JSE) — #Trade4Solidarity
Cause-Related Marketing Campaign
Community Relations Campaign
Community Relations Campaign
Honorable Mentions
- College of DuPage — Up to S.N.O.W. Good
- IW Group — McDonald’s Asian American Community Engagement
- Landis Communications and Save the Redwoods League — The Campaign to Save Alder Creek
- RepairSmith — RepairSmith Donates $100K in Free, 'No-Contact Car Repair' Services to Support People Experiencing Hardship During the Coronavirus (COVID-19) Pandemic
Community Relations Campaign
Content Marketing and Brand Journalism Campaign
Content Marketing and Brand Journalism Campaign
Honorable Mentions
- Clarity — Entrupy's State of the Fake: Leading the Conversation on Product Counterfeiting
Content Marketing and Brand Journalism Campaign
Corporate Communications Campaign
Corporate Communications Campaign
Honorable Mentions
- Barings — #BaringsWFHLife
- Love's Travel Stops — Road to 500
- Navy Federal — Best Careers After Service
- R1 RCM — R1 is Grateful
- V2 Communications — From Kanye to Daniel Dines: Securing a Forbes Cover Story
Corporate Communications Campaign
Corporate Social Responsibility Campaign
Corporate Social Responsibility Campaign
Honorable Mentions
- Clyde Group and Rover.com — Domestic Violence Foster Program
- Ogilvy and Medela — Breastfeeding Uncovered: Four Women, Four Journeys
- The Colony Project and Aphria Inc. — Plant Positivity Winter Garden
- U-Haul International, Inc — College Students: U-Haul Offers 30 Days Free Self-Storage amid Coronavirus Outbreak
Corporate Social Responsibility Campaign
Crisis Communication Campaign
Crisis Communication Campaign
Honorable Mentions
- College of DuPage — ChapsUnite
- NewYork-Presbyterian — COVID-19 Response
- SPM Communications — Crisis During a Crisis: Turning Two Negatives into a Positive
- UW Medicine — UW Medicine Covid-19 Crisis Response
Crisis Communication Campaign
Education Campaign
Education Campaign
Honorable Mentions
- IW Group — McDonald’s Asian American Education Initiative
- Lifelong Learning — Learn4Life Pandemic Response Communications
- Ontario Secondary School Teachers' Federation — Better Schools, Stronger Economy
Education Campaign
Entertainment Campaign
Entertainment Campaign
Honorable Mentions
- IW Group — Godzilla x Steve Aoki x Johnny Dang
- National Geographic — COSMOS: POSSIBLE WORLDS MEDIA RELATIONS CAMPAIGN
Entertainment Campaign
Event Marketing Campaign
Event Marketing Campaign
Honorable Mentions
- Layton Construction — Healthcare Design Expo 2019
Event Marketing Campaign
Hospitality, Travel or Tourism Campaign
Hospitality, Travel or Tourism Campaign
Honorable Mentions
- The Atkins Group and South Padre Island CVB — Cook Your Catch
Hospitality, Travel or Tourism Campaign
Influencer Campaign
Influencer Campaign
Honorable Mentions
- ANDER & Co — Miami’s Gio Midtown Tap Takeover
- Dole Food Company — Silver Lining Selfies
- Epson America, Inc — Epson + Shaq “Just Fill and Chill”
- GS&F — LP House
- Praytell and evian — So Good You'd Do Anything For It
- Technica Communications — Winnebago Accessibility-Enhanced RV Influencer Trip Garners Nearly 8 million Social Media Views
Influencer Campaign
Location-Based Campaign
Location-Based Campaign
Honorable Mentions
- Shirley & McVicker Public Affairs — Citizens for Responsible Solar
Location-Based Campaign
Marketing Campaign
Marketing Campaign
Honorable Mentions
- APCO Worldwide and North Carolina Community College System — Your Hire Education
- Pollock Communications — Moon Cheese Marketing Campaign
- Quicken Loans Public Relations — Rocket Mortgage Classic
- The Brand Guild — Back To School With Yoobi
- Whereoware and Cuisinart — Air Fryer
Marketing Campaign
Media Pitch
Media Pitch
Honorable Mentions
- Brand Definition — TV or Vitamin D?
- College of DuPage — Scooby Doo
- Peppercomm — D'Artagnan: Moving the meats online during COVID-19
Media Pitch
Niche Campaign
Niche Campaign
Honorable Mentions
- Nissan North America — eSports Ultimate Gaming Chairs
Niche Campaign
Online Newsroom
Online Newsroom
Honorable Mentions
- Blue Cross NC — Newsroom Redesign
Online Newsroom
PR Event
PR Event
Honorable Mentions
- 1Milk2Sugars — Laline
- CBRS Alliance — 10Fold Elevates New Mobile Broadband Opportunity to Vital Industry Stakeholders – Ready. Set. OnGo!
- Nissan North American — Nissan Versa 2020: The Hill Country Experience
- V2 Communications — Evolving ASG’s EVOLVE
PR on a Shoestring
PR on a Shoestring
Honorable Mentions
- Clarity — Entrupy's State of the Fake: Leading the Conversation on Product Counterfeiting
- E.W. Scripps School of Journalism, Ohio University — Aimee Edmondson book promotion
PR on a Shoestring
Product or Service Launch
Product or Service Launch
Honorable Mentions
- Diffusion PR — Burrow: from D2C startup to lifestyle brand
- Nissan North America — 2020 Nissan Sentra Reveal at Los Angeles Auto Show
- RepairSmith — RepairSmith Donates $100K in Free, 'No-Contact Car Repair' Services to Support People Experiencing Hardship During the Coronavirus (COVID-19) Pandemic
Product or Service Launch
Publications
Publications
Honorable Mentions
- Association of Equipment Manufacturers — AEM Industry Advisor
- Marathon Strategies — COVID-19 Covered
Social Media Campaign
Social Media Campaign
Honorable Mentions
- Barings — #BaringsWFHLife
- Dole Food Company — Silver Lining Selfies
- Mirrored Media — BMW Road to Coachella 2019
Social Media Campaign
Technology Campaign
Technology Campaign
Honorable Mentions
- Diffusion PR — Amplifying the Ghostery Brand: from Browser Extension to Consumer Privacy Powerhouse
- Haymaker Group — Launching The Augmented Reality Social Network of the Future
- Ogilvy and Intel — Inside the AI Black Box: Mobileye
- Trevi Communications — RightHand Robotics RightPick2 Product Launch
- V2 Communications — Answering the Call: Tech Solutions for a Nation in Need of More Effective Emergency-Response Services
- V2 Communications — The World is Your Backyard: Launching a First-of-its-Kind Pet Product
Technology Campaign
Thought Leadership Campaign
Winner:
Thought Leadership Campaign
Honorable Mentions
- ANDER & Co — Making a Name for Pebb Capital in Saturated CRE Market
- Axicom and Proofpoint — Standing Out in A Cybersecurity Crowd: A Proofpoint Elevation Story
- MWWPR and Deloitte Global — A generation (and annual report) disrupted: Deloitte’s 2019 Millennial Survey
- The Zebra — State of Auto Insurance
Viral Campaign
Viral Campaign
Honorable Mentions
- Clearlink — USDISH.com’s Stephen King Campaign: Results So Good—They’re Scary
- Landis Communications and Peninsula Open Space Trust — POST and the Coyote-Badger Adventure
Viral Campaign
Website
Website
Honorable Mentions
- Ferrovial — Ferrovial Global Website Launch
- The National Museum of African American History & Culture — We Return Fighting
Health Care PR & Marketing: Blog
Health Care PR & Marketing: Blog
Honorable Mentions
- UC Davis Health — Good Food is Good Medicine
Health Care PR & Marketing: Blog
Health Care PR & Marketing: Content Marketing and Brand Journalism
Health Care PR & Marketing: Content Marketing and Brand Journalism
Honorable Mentions
- JPA Health and National Commission on Certification of Physician Assistants (NCCPA) — MyPAnniversary
Health Care PR & Marketing: Content Marketing and Brand Journalism
Health Care PR & Marketing: Digital Publication
Health Care PR & Marketing: Digital Publication
Honorable Mentions
- UC Davis Health — Year of the Nurse
Health Care PR & Marketing: Digital Publication
Health Care PR & Marketing: Marketing Campaign
Health Care PR & Marketing: Marketing Campaign
Honorable Mentions
- Omron Healthcare & MWWPR — HeartGuide Launch
- Solutionreach — 202 Comeback Plan
- The University of Colorado Anschutz Medical Campus — This Is Breakthrough
Health Care PR & Marketing: Marketing Campaign
Health Care PR & Marketing: Patient-Focused Content
Health Care PR & Marketing: Patient-Focused Content
Honorable Mentions
- G&S Business Communications — INSIGHTEC Essential Tremor Month 2020
- UC Davis Health — Good Food is Good Medicine
Health Care PR & Marketing: Patient-Focused Content
Health Care PR & Marketing: PR or Media Relations Campaign
Health Care PR & Marketing: PR or Media Relations Campaign
Honorable Mentions
- Amendola Communications — Thought Leadership & Awareness Campaign Builds Singapore Start-up Biofourmis' Reputation in the U.S.
- JPA Health/American Association of Clinical Endocrinologists — Up To Here
- Livongo — Livongo COVID-19 Pandemic Response and Messaging Pivot
- Ogilvy and Medela — Designed for Life, Medela Launches Freestyle Flex, Allowing Each Mom FLEX in Her Own Way
- The University of Colorado Anschutz Medical Campus — This Is Breakthrough
Health Care PR & Marketing: PR or Media Relations Campaign
Health Care PR & Marketing: Social Media Campaign
Health Care PR & Marketing: Social Media Campaign
Honorable Mentions
- Blue Cross NC — COVID-19 Response Campaign
Health Care PR & Marketing: Social Media Campaign
Health Care PR & Marketing: Thought Leadership Campaign
Health Care PR & Marketing: Thought Leadership Campaign
Honorable Mentions
- Amendola Communications for Air Methods — Amendola Helps Air Methods’ No Membership Required Program Take Off
Health Care PR & Marketing: Thought Leadership Campaign
Health Care PR & Marketing: Video
Health Care PR & Marketing: Video
Honorable Mentions
- Ketchum and Blue Cross NC — Anthem Live-Action Spot
Health Care PR & Marketing: Video
Health Care PR & Marketing: Website Launch or Relaunch
Health Care PR & Marketing: Website Launch or Relaunch
Honorable Mentions
- Edelman and Regeneron — Look To Your Future
- Fiaschetti Communications and Saama Technologies — Saama 2020 Website Refresh
- JPA Health / Milestone Pharmaceuticals — Change of Heart: Relaunching for a Patient-Centric Website
Health Care PR & Marketing: Website Launch or Relaunch
Grand Prize: Health Care PR and Marketing Campaign of the Year
Grand Prize: Health Care PR and Marketing Campaign of the Year
Honorable Mentions
- Amwell — Amwell Brings Telehealth to the Forefront During COVID-19
- JPA Health / The Physicians Foundation — Vital Signs: Attend to Your Wellbeing
- MDVIP — Year of Cardiovascular Health
- The University of Colorado Anschutz Medical Campus — This Is Breakthrough
- UC Davis Health — Year of the Nurse
Grand Prize: Health Care PR and Marketing Campaign of the Year
Grand Prize: PR Campaign of the Year
Grand Prize: PR Campaign of the Year
Honorable Mentions
- Amendola Communications — Thought Leadership & Awareness Campaign Builds Singapore Start-up Biofourmis' Reputation in the U.S.
- Association of Equipment Manufacturers — CONEXPO-CON/AGG & IFPE PR Campaign
- Axicom and Proofpoint — Putting People at The Center: How Proofpoint Stood Out From 700+ Vendors
