Strategically crafted communications work is the centerpiece of a successful campaign. It is essential that messaging is delivered in a way that drives home the point, engages audiences and results in business success. This year’s winners for Ragan’s PR Daily Awards did just that. Their campaigns, projects and initiatives wowed our judges and delivered results for their clients or organizations.

Congratulations to this year’s impressive group of winners.

GENERAL CAMPAIGNS

B2B Campaign

WINNER
2019 Hiscox Side Hustle to Small Business Campaign
Hiscox USA

Honorable Mentions

  • Advocating the Asian American Consumer, Nielsen with IW Group
  • Dodge Data & Analytics Dominates as the Voice of Construction Industry Intelligence, Dodge Data and Analytics with Affect Inc.
  • Jupiter Intelligence with Broadsheet Communications
  • Public Relations Campaign Moves the Needle for Industrial Manufacturing Giant, Ingersoll Rand with Portavoce Public Relations
  • Smart Marketing Marketing Smart, Trelleborg Marine & Infrastructure with Stein IAS
  • Unisys Security Index, Bospar

Branding Campaign

WINNER
Defining a Firm: Aligning Our Brand With Our Work
McDermott Will & Emery

Honorable Mentions

  • Better Together, Tri-State Generation and Transmission Association, Inc.
  • Developing a Communications Strategy to Bring Harbinger Ventures’ Investment Paradigm to Life, RF|Binder
  • ibi, the Smart Photo Manager, Western Digital with PMKBNC
  • Jupiter Intelligence with Broadsheet Communications
  • With Light There's Life: Spotlighting an Evolving Brand, Sengled with Hotwire

Cause-Related Marketing Campaign

WINNER
Dear Refugees
International Rescue Committee/Big Spaceship

Honorable Mentions

  • #ConnectAllAbilities: National Developmental Disabilities Awareness Month, Bethesda
  • #Wheels4Walls Fundraising Campaign, Our House with Jackson Spalding
  • Breastfeeding in the Workplace: A Scorecard, Aeroflow Healthcare with FischTank Marketing and PR
  • Don't Retire, Kid, ESPN
  • Somewhere to Believe In, Win with Stein IAS
  • WE Teachers Program, Walgreens/Walgreens Boots Alliance

Community Relations Campaign

WINNER
Changing Hearts and Minds About Orange County’s Homeless Population
United to End Homelessness with Idea Hall

Honorable Mentions

  • 40,000 Acts of Service, ESPN
  • Move Over, Maryland Department of Transportation State Highway Administration

Content Marketing and Brand Journalism Campaign

WINNER
Rail Talk
BNSF Railway

Honorable Mentions

  • #EveryDealMatters, Arbor Reaches Over 10,000 LinkedIn Followers, Arbor Realty Trust
  • PIT Launches Blue Sky News, Pittsburgh International Airport
  • The M.O.M. Squad, Summer Infant with Adam Ritchie Brand Direction

Corporate Communications Campaign

WINNER
ADT LifeSaver Celebrations Program
ADT

Honorable Mentions

  • #NUSBeyond, National University of Singapore (NUS)
  • Aflac: Purpose ... With Feathers, Aflac
  • The Value of NBWA, National Beer Wholesaler Association

Corporate Social Responsibility Campaign

WINNER
Rapid Response: Notre-Dame de Paris
Ubisoft

Honorable Mentions

  • 2019 Sustainability Campaign "A Better Future Together," Domtar Corporation
  • Aflac: Purpose ... With Feathers, Aflac
  • Mission to Amazonia, Dentsply Sirona with Edelman GmbH

Crisis Communications Campaign

WINNER
Don't Risk It, Fix It: Takata Airbag Recall
Toyota Motor North America with Jackson Spalding

Honorable Mention

  • Amendola Helps Air Methods' Reputation Take Flight, Air Methods with Amendola Communications

Event Marketing Campaign

WINNER
Harvest HQ
Miracle-Gro with IRL Productions

Honorable Mentions

  • 2019 Bill Foege Global Health Awards, Hope-Beckham Inc.
  • 2019 RiMaConn Relay Race, Webster Bank
  • JBL LIVE at Miami Music Week, JBL
  • LymeMIND 2019—The 4th Annual Lyme Disease in the Era of Precision Medicine Conference, FischTank Marketing and PR
  • TEDx MSU Denver, Metropolitan State University of Denver

Influencer Campaign

WINNER
Around the World With Preferred Rewards
Bank of America with BCW Global

Honorable Mentions

  • Dear Refugees, International Rescue Committee/Big Spaceship
  • Going Back-to-School with OshKosh B'gosh, Litzky Public Relations
  • LP® SmartSide® Influencer Renovation Campaign, GS&F
  • McDonald's HACER® National Scholarship Influencer Campaign, McDonald's with BODEN Agency
  • Mobilizing NERF Nation, Hasbro with Litzky Public Relations
  • PetSafe® Healthy Pet Influencer Activation, GS&F

Location-Based Campaign

WINNER
2019 Charles Schwab Challenge
Charles Schwab Corporation/Edelman (United Entertainment Group)

Honorable Mentions

  • America’s Historic Ghost Towns Mapped, Geotab with Global Results Communications
  • Local Campaign from A Distance: NYC to Lafayette, Louisiana, Haymaker

Marketing Campaign

WINNER
The Home Depot Takes Ownership of Mover’s Month
The Home Depot with MSL and Edelman

Honorable Mentions

  • Life is for Living Anthem Campaign, Think Whole Person Healthcare with Zaiss & Company
  • Pull Up a Chair. You are Welcomed Here, VisitPITTSBURGH
  • Thrive® Culinary Algae Oil Multimedia American Heart Month Campaign, Thrive® Culinary Algae Oil with RF|Binder

Media Pitch

WINNER
A Perfect Place for Presley
Pittsburgh International Airport

Honorable Mentions

  • Creating the Narrative Foundation for a Groundbreaking Technology, The Hoffman Agency
  • HOPE Program Pitch, Lifelong Learning

Niche Campaign

WINNER
Championing Intel’s U.S. Privacy Legislation Among a Niche Privacy Audience
Intel with Raffetto Herman Strategic Communications

Honorable Mentions

  • #NUSBeyond, National University of Singapore (NUS)
  • ABLEnow Influencer Campaign, ABLEnow/Sway Group
  • Experienced Nurse Campaign, Cielo
  • Intern Week, Cisco (@WeAreCisco)
  • LymeMIND 2019—The 4th Annual Lyme Disease in the Era of Precision Medicine Conference, FischTank Marketing and PR
  • Pull Up a Chair. You are Welcomed Here, VisitPITTSBURGH
  • The Home Depot Takes Ownership of Mover’s Month, The Home Depot with MSL and Edelman

PR on a Shoestring

WINNER
Refuse to be the Muse
Saatchi Art

Honorable Mentions

  • BML Public Relations & Villa Italian Kitchen: Gender Reveal Lasagna, Villa Italian Kitchen with BML Public Relations
  • Kick-Starting the Buzz for Animoodles, Litzky Public Relations
  • Medical Genetics Awareness Week, The American College of Medical Genetics and Genomics (ACMG)
  • Mister Mustard Takes Ohio, Woeber Mustard Company with FrazierHeiby

Reputation Management Campaign

WINNER
Aflac: Purpose ... With Feathers
Aflac

Social Media Campaign

WINNER
Let Guilt Go
Primrose School with Jackson Spalding

Honorable Mentions

  • #EveryDealMatters, Arbor Reaches Over 10,000 LinkedIn Followers, Arbor Realty Trust
  • Baha Mar Showdown Social Campaign, Baha Mar Resort
  • Create Your Own CODE, Cat Footwear with Lola Red
  • LinkedIn Live Beta, Cisco (@WeAreCisco)
  • Pull Up a Chair. You are Welcomed Here, VisitPITTSBURGH
  • Raytheon Moonshot Campaign: From Apollo to Tomorrow, Raytheon

Thought Leadership Campaign

WINNER
Ascension Thought Leadership
Ascension

Honorable Mentions

  • Advocating the Asian American Consumer, Nielsen with IW Group
  • Cementing Real Estate-Focused Law Firm Cox, Castle & Nicholson as an Industry Leader, Idea Hall

Traditional Campaign

WINNER
Gender Health Program Launch Campaign
Children's Minnesota

Honorable Mentions

  • 80th Anniversary of Batman, DC
  • LCI Opens New Sutter Health CPMC Hospital in the Heart of San Francisco, Landis Communications Inc.
  • The Teen Summer Challenge, Planet Fitness with ICR Inc.

Viral Campaign

WINNER
Weed + the Super Bowl, Perfect Together ... Not!
Acreage Holdings with KCSA Strategic Communications

Honorable Mentions

  • BML Public Relations & Villa Italian Kitchen: Gender Reveal Lasagna, Villa Italian Kitchen with BML Public Relations
  • Chosen, World Vision
  • Miracle Man, Beaumont Health
  • Operation Borg Norman, BorgWarner Inc.

PUBLICATIONS

Annual Report

WINNER
2019 Sustainability Report "A Better Future Together"
Domtar Corporation

Honorable Mentions

  • 2019 Report to the Community, Golden Empire Transit District
  • FY2018 Annual Report, Habitat for Humanity International
  • Premier Partnerships Annual Reports, Bellevue University with Zaiss & Company

Blog

WINNER
Life at Cisco Blog
Cisco (@WeAreCisco)

Honorable Mentions

  • Newly Launched Blog Bolsters Company Brand, continued
  • NYISO Blog, New York Independent System Operator (NYISO)
  • The Chicken Wire, Chick-fil-A with Jackson Spalding

Digital Publication

WINNER
Spark Magazine
Sphera Solutions

Honorable Mentions

  • Purpose ... With Feathers: The Aflac 2018 Corporate Social Responsibility Report, Aflac with KWI Communications
  • Scandinavian Way, Imagem Corporativa

Online Newsroom

WINNER
Domtar Online Newsroom
Domtar

Honorable Mentions

  • Alizila—Alibaba Group’s Corporate News Hub and Go-To Resource for China Market Insights, Alibaba
  • Raytheon Newsroom: Driven by Brand Journalism and Data, Raytheon
  • The Forecast by Nutanix, Nutanix

Print Publication

WINNER
2019 Sustainability Report "A Better Future Together,"
Domtar Corporation

Honorable Mentions

  • Power Trends 2019, New York Independent System Operator (NYISO)
  • The NUS Story 2019/20, National University of Singapore (NUS)

Website

WINNER
SafeTug 360⁰ Experience
Trelleborg Marine & Infrastructure with Stein IAS

Honorable Mentions

  • Fremont Police Department Turns to Microsite to Reach Job Candidates, City of Fremont Police Department with The Hoffman Agency
  • Storytelling Website El Salado: Peace Through Water, Ferrovial

CAMPAIGNS BY INDUSTRY

Automotive Campaign

WINNER
Mercedes-Benz USA: A-Class Launch in the A-Town
Mercedes-Benz USA with Cookerly Public Relations

Beauty, Fashion or Lifestyle Campaign

WINNER
Meet Your New Personal Care BFF
OLIKA with BCENE PR

Honorable Mention

  • Good Dye Young, Sally Beauty with TruePoint Communications

Education Campaign

WINNER
See the Impact
Harris County Department of Education

Honorable Mention

  • Let Guilt Go, Primrose Schools with Jackson Spalding

Finance or Utilities Campaign

WINNER
2019 Hiscox Side Hustle to Small Business Campaign
Hiscox USA

Honorable Mentions

  • #EveryDealMatters, Arbor Reaches Over 10,000 LinkedIn Followers, Arbor Realty Trust
  • Launching Grasshopper Bank, Grasshopper Bank with RF|Binder
  • Positioning Trilogy as America’s Voice for Financial Independence, Idea Hall

Food and Beverage Campaign

WINNER
Mix It Up: PR Transforms Diverse Social Insiders Into Healthy New Menu Items and Nourishes Nonprofits
Life Alive with Adam Ritchie Brand Direction

Honorable Mentions

  • BML Public Relations & Villa Italian Kitchen: Gender Reveal Lasagna, Villa Italian Kitchen with BML Public Relations
  • Even Demogorgons Love Ice Cream: Baskin-Robbins & Stranger Things Integration, Baskin-Robbins with RF|Binder
  • McDonald's Rise N' Rave, McDonald's with IW Group
  • Rosé All Day Casting Call, Marino
  • Sipping is Believing: Dunkin' Takes Its Shot With a New Espresso Experience, Dunkin' and RF|Binder, with BBDO

Hospitality, Travel or Tourism Campaign

WINNER
Pull Up a Chair. You are Welcomed Here
VisitPITTSBURGH

Honorable Mentions

  • Baha Mar Showdown Social Campaign, Baha Mar Resort
  • From Rowdy to Tame: Changing the Perception of the Far Hills Race Meeting, JConnelly

Sports or Outdoor Campaign

WINNER
Don't Retire, Kid
ESPN

Honorable Mentions

  • 2019 Charles Schwab Challenge, Charles Schwab Corporation/Edelman (United Entertainment Group)
  • Step Outside and #FreeYourPlay with Kamik, Litzky Public Relations

Technology Campaign

WINNER
Elevating the Ghostery Brand at the Forefront of Consumer Privacy
Ghostery with Diffusion PR

Honorable Mentions

  • ibi, the Smart Photo Manager, Western Digital with PMKBNC
  • Jupiter Intelligence with Broadsheet Communications

PR EVENTS

Contest or Giveaway

WINNER
From Curb to Market: Promoting Circularity in the NYC Economy
The TASC Group

Honorable Mentions

  • Custodian of the Year Contest, Cintas Corporation with Mulberry Marketing Communications
  • Rosé All Day Casting Call, Marino

Influencer Event

WINNER
Harvest HQ
Miracle-Gro with IRL Productions

Press Event or Media Tour

WINNER
Visual Storytelling—A Press Conference Full of Surprises
Dentsply Sirona

Honorable Mentions

  • Announcing the Alliance for Precision Health, Siemens Healthineers, University of Missouri System and University of Missouri Health Care
  • Harvest HQ, Miracle-Gro with IRL Productions
  • Patriot Games, Philadelphia Convention and Visitors Bureau with PHLCVB
  • Special Olympics USA 2022 Games Logo Unveil, Uproar PR

Product or Service Launch

WINNER
Making Masturbation Mainstream
plusOne with Hotwire

Honorable Mentions

  • Loop Launch, TerraCycle/Loop
  • Nokia 3.1 Plus Product Launch, HMD Global with Havas Formula
  • Sheetz Brews Up Limited-Edition Blueberry Craft Beer, Sheetz with Planit Agency
  • The Teen Summer Challenge, Planet Fitness with ICR Inc.

Publicity Stunt

WINNER
Batman Day
DC

Honorable Mentions

  • Café OLED, LG Electronics USA and Ogilvy
  • McDonald's Rise N' Rave, McDonald's with IW Group
  • Webex is the G.O.A.T., Cisco (@WeAreCisco)
  • West Palm Beach—Amazon Initiative, Aqua Marketing & Communications, Inc.

HEALTH CARE PR AND MARKETING

Article

WINNER
CeCe’s Journey: How Mary Bridge Children’s Helps a Family Navigate a Cancer Diagnosis
MultiCare Health System

Blog

WINNER
Solutionreach Blog
Solutionreach

Community Outreach Campaign

WINNER
Taking on Big Tobacco’s Menthol Marketing in New York City
Public Health Solutions and Group Gordon

Honorable Mentions

  • LymeMIND 2019—The 4th Annual Lyme Disease in the Era of Precision Medicine Conference, FischTank Marketing and PR
  • Teva Global Brand Activations, Teva

Content Marketing and Brand Journalism

WINNER
The Health Nexus
Jefferson Health

Honorable Mention

  • CeCe’s Journey: How Mary Bridge Children’s Helps a Family Navigate a Cancer Diagnosis, MultiCare Health System

Patient-Focused Content

WINNER
Life Effects by Teva
Teva

PR or Media Relations Campaign

WINNER
Scott Circle Communications & ASOP Global Prompt Promise from Canadian Government to Protect Canadian Drug Supply and Keep U.S. and Canadian Patients Safe
The Alliance for Safe Online Pharmacies (ASOP Global) with Scott Circle Communications

Honorable Mentions

  • Breastfeeding in the Workplace: A Scorecard, Aeroflow Healthcare with FischTank Marketing and PR
  • Celebrate Caring, Independence Blue Cross
  • LCI Opens New Sutter Health CPMC Hospital in the Heart of San Francisco, Landis Communications Inc.
  • MRO—Porter Research Campaign, Agency Ten22
  • National Foundation for Infectious Diseases 2019 Annual Influenza/Pneumococcal News Conference, National Foundation for Infectious Diseases (NFID) with Evoke KYNE
  • Scientific Research National Media Relations Campaign, Millennium Health

Social Media Campaign

WINNER
Bench to Bedside: Facebook Live Video Series
The University of Kansas Cancer Center

Thought Leadership Campaign

WINNER
"The Next Big Thing in Health" Podcast
America's Health Insurance Plans (AHIP)

Video

WINNER
Bench to Bedside: Facebook Live Video Series
The University of Kansas Cancer Center

Honorable Mention

  • Active Minds Never Age, Maple Knoll Communities Inc.

Grand Prize

Health Care PR and Marketing Campaign of the Year

GRAND PRIZE
Living With KC
Avedro with Next Step Communications and Packard Innovations

Honorable Mentions

  • Life is for Living Anthem Campaign, Think Whole Person Healthcare with Zaiss & Company
  • LymeMIND 2019—The 4th Annual Lyme Disease in the Era of Precision Medicine Conference, FischTank Marketing and PR

PR Campaign of the Year

GRAND PRIZE
Aflac: Purpose ... With Feathers
Aflac

Honorable Mentions

  • Batman 80th Anniversary, DC
  • Better Together, Tri-State Generation and Transmission Association, Inc.
  • Even Demogorgons Love Ice Cream: Baskin-Robbins & Stranger Things Integration, Baskin-Robbins with RF|Binder
  • Pull Up a Chair. You are Welcomed Here, VisitPITTSBURGH
  • The Teen Summer Challenge, Planet Fitness with ICR Inc.