Ragan's Health Care PR and Marketing Awards winners

Navigating the health care communications world can be tricky, but that didn’t stop the winners of Ragan’s Health Care PR and Marketing Awards from creating engaging campaigns, projects and initiatives. They told powerful stories while gracefully dealing with the red tape that comes with the health care industry. 

Check out the list of this year’s winners below, and follow the hashtag #RaganAwards to see their work and shout them out.

Campaigns

Community Outreach Campaign

WINNER
Dynacare Launches Manitoba’s Largest-Ever Diabetes Wellness Initiative
Dynacare, Dooley PR & Diabetes Canada Manitoba

Honorable Mentions

  • Opioid Awareness, Russell Herder with Minnesota Department of Human Services
  • “My Vote, My Health/Mi Voto, Mi Salud™,” Miller Geer & Associates with AltaMed Health Services
  • Children’s Health “Beyond ABC” Builds Critical Dialogue Around Pediatric Health, Children's Health
  • Raising Awareness of Chiropractic as a Safe, Drug-Free Approach to Opioids, Foundation for Chiropractic Progress
  • Opioid Crisis Awareness & Education Campaign, Atrium Health
  • Moonbeams for Sweet Dreams, Beaumont Health

Crisis or Issues Management Campaign

WINNER
Changing the Conversation on Gun Violence: A Public Health Crisis
American Medical Association

Internal Communications Campaign

WINNER
#HitMeWithYourFluShot
Christiana Care Health System

Honorable Mention

  • CVN's 2018–2019 Internal Communications, Cohen Veterans Network

Marketing Campaign

WINNER
Life is Full of Wonder
Penn Medicine Princeton Health

Honorable Mentions

  • MS On My Mind, EMD Serono
  • Sacramento No. 1 Hospital, UC Davis Health
  • New Doctors, CareMount Health Solutions with CareMount Medical

PR or Media Relations Campaign

WINNER
Walgreens Feel More Like You™ Oncology/Beauty National Launch
Burson Cohn & Wolfe with Walgreens

Honorable Mentions

  • The Launch of Maviret in Australia: A New Direct Acting Antiviral to Treat Hepatitis C, Palin Communications with AbbVie Australia
  • #HitMeWithYourFluShot, Christiana Care Health System
  • Children’s Health Diversifies Donor Registry Through Life-Saving PR Campaign, Children's Health
  • Livongo Pre-IPO Campaign, Livongo
  • Get Real About Diabetes, Burson Cohn & Wolfe with Novo Nordisk
  • IBD Parenthood Project, Lippe Taylor, American Gastroenterological Association

Social Media Campaign

WINNER
I Am Me
American Association of Nurse Anesthetists

Honorable Mentions

  • Dignity Health: Humankindness, J. Walter Thompson INSIDE
  • Celebrating Our Physicians on National Doctors' Day, Advocate Aurora Health
  • 2019 National Nutrition Month® Social Media Campaign, Academy of Nutrition and Dietetics
  • CVN's Social Media Campaigns 2018, Cohen Veterans Network
  • Humans of Surgery, UC San Diego Department of Surgery

Thought Leadership Campaign

WINNER
LaVoieHealthScience Raises Awareness for Xontogeny with Thought Leadership Campaign
LaVoieHealthScience with Xontogeny LLC

Honorable Mention

  • The 2018 Hospital Digital Experience Index, Connective DX

Media

Article

WINNER
Domestic Violence Article
Sally Crocker, University of North Texas Health Science Center

Blog

WINNER
Health Beat
Spectrum Health

Honorable Mentions

  • Point of Blue, Ketchum with Blue Cross NC
  • Healthy Headlines storytelling site, Novant Health—Public Relations

Content Marketing and Brand Journalism

WINNER
Florence: Ready and Responding
Atrium Health

Honorable Mentions

  • Informatics In Action, JPA Health Communications with American Medical Informatics Association
  • Health Beat, Spectrum Health
  • Share of Life Versus Share of Voice: Stories and Information to Inspire and Help Rare Disease Patients Lead Full Lives, CSL Behring
  • Children’s Health Uses Data and Research to Create Industry-Leading Content Program, Children's Health
  • Get Real About Diabetes, Burson Cohn & Wolfe with Novo Nordisk
  • 2018 Aflac WorkForces Report, Aflac

Digital Publication

WINNER
MyRoswell Patient Newsletter
Roswell Park Comprehensive Cancer Center

Honorable Mention

  • Health Beat, Spectrum Health

Patient-Focused Content

WINNER
Children’s Health Creates Best-Performing Newsletter in Organization’s History
Children's Health

Honorable Mention

  • Hope for Addiction, Atrium Health

Podcast

WINNER
Talkin' Teeth with Dr. Kyle Bogan
North Orange Family Dentistry

Print Publication

WINNER
Children’s Hospital Annual Report (2017–2018)
UC Davis Health

Honorable Mentions

  • NEW DEPTHS, NEW HEIGHTS, The Lefcourt Family Cancer Treatment and Wellness Center 2015–2018 Highlights, Englewood Health
  • Food & Nutrition Magazine®, Academy of Nutrition and Dietetics
  • Prevail: Annual Report 2019, Fox Chase Cancer Center
  • Forward Magazine, Fox Chase Cancer Center
  • The Voice, (W)right On Communications with Radiant Health Centers

Video

WINNER
One in a Million
University of Utah Health

Honorable Mentions

  • Amazing Things: John Sarcona, Walking in a New Body, NewYork-Presbyterian
  • Star Gala Koch Family Video, Capture with Children's Minnesota
  • Our Patients Tell Their Stories, Johns Hopkins All Children's Hospital
  • Said No Teen Ever, National Council for Behavioral Health
  • "Prior Authorization Hurts Patients," American Medical Association
  • The Birth of Bloodless - The Englewood Experience, Englewood Health

Visual Design

WINNER
Get Ahead of Stroke Materials
Vanguard Communications with Society of NeuroInterventional Surgery

Honorable Mentions

  • Goutful, JPA Health Communications with American Kidney Fund
  • Medication Adherence, PAN Communications

Website Launch or Relaunch

WINNER
MagnaCare Website Relaunch
MagnaCare

Honorable Mentions

  • Website Relaunch, Geonetric with Cape Cod Healthcare
  • Website Relaunch, Geonetric with Adventist HealthCare
  • Relaunch of www.deBeaumont.org, de Beaumont Foundation
  • Starting over: Building a New Website for Today, Healthgrades with MelroseWakefield Healthcare

Grand Prize

Health Care Agency or In-House Team of the Year

GRAND PRIZE
Making People Healthier by Improving and Protecting Lives
JPA Health Communications

Honorable Mentions

  • ARPR
  • Cohen Veterans Network

Health Care PR and Marketing Campaign of the Year

GRAND PRIZE
Get Real About Diabetes
Burson Cohn & Wolfe with Novo Nordisk

Honorable Mentions

  • Diversity, Inclusion and Belonging, NewYork-Presbyterian
  • #HitMeWithYourFluShot, Christiana Care Health System
  • Blue Premier, Ketchum with Blue Cross and Blue Shield of North Carolina
  • Walgreens Feel More Like You™ Oncology/Beauty National Launch, Burson Cohn & Wolfe with Walgreens