Announcing Ragan's Health Care PR and Marketing Awards winners

Organizations dedicated to making the world a better place deserve recognition. PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for great storytelling about ethical organizations that go above and beyond to champion diversity, serve their communities and lend a helping hand during a crisis. Read on to learn more about this year’s winners:

ENGAGEMENT AND COMMUNICATIONS

Media Relations or PR Campaign

WINNER
Curiosity Cube™ Ignites Scientific Passion
MilliporeSigma and Havas PR

Honorable Mentions

  • Launching Eastern Bank’s Join Us For Good Launch Campaign, Eastern Bank and Cone
  • Planting Our Future: Alliance Data Funds Study with Texas Trees, Alliance Data and MM2 Public Relations
  • From Bottle to Boot: The Timberland X Thread Collection, Timberland and Cone
  • VSC and HoneyBook Empower the Creative Economy with Fair Wage Insights and Legal Protections, VSC and HoneyBook

Report

WINNER
Five Years Out/Arrow Global CSR Program Annual Report (2017)
Arrow Electronics

Honorable Mentions

  • 2017 Corporate Citizenship Report, Aurora Organic Dairy
  • Corporate Responsibility Report 2017, Merck KGaA, Darmstadt, Germany
  • 2016 Corporate Responsibility Report, Raytheon Company
  • Workiva 2017 Sustainability Report, Workiva Inc.

Social Media Campaign

WINNER
#GiveAToast
Canadian Tire and Community

Honorable Mentions

  • We are #UnitedTech—Puerto Rico Relief, United Technologies Corporation
  • Magic of Storytelling, Disney | ABC Television
  • Aflac and the Power to Do Good, Aflac
  • Discover Your Happy, LG and Discovery Education
  • Hurricane Harvey, VSP Global
  • JetBlue for Good—Check In for Good, JetBlue

Stakeholder/Employee Engagement

WINNER
Arrow Charitable: Giving Back Where We Live and Work
Arrow Electronics

Honorable Mentions

  • Noble Energy Social Investment Program Leverages Community Partners, Programs and Impact, Noble Energy and GroundFloor Media
  • Give Life a Lift Campaign for United Way of Tarrant County, Bell
  • Earth Week 2018, Freeman
  • RSA Shoreline Cleanup Week, RSA Canada

Video or Visuals

WINNER
Hurricane Harvey
VSP Global

Honorable Mentions

  • Five Years Out: Arrow SAM Car, Innovating Lives, Arrow Electronics Corporate Social Responsibility Program
  • Drop, Cover, Hold On! An Earthquake Preparedness Music Video, AAA Northern California, Nevada and Utah

SOCIAL IMPACT

Cause Advocacy Campaign

WINNER
Zero Hunger │Zero Waste
The Kroger Co.

Honorable Mentions

  • Read to Succeed, KPMG LLP
  • Cerveza Imperial Water Positive Launch, Cerveza Imperial and Volume Public Relations/CIM Inc. PR
  • AMC Networks’ 2018 Black History Month PSA Campaign, AMC Networks, Inc.
  • Connor's Cure: Fighting Pediatric Cancer, WWE
  • Making Heather Heyer's Death Count, The Heather Heyer Foundation and The TASC Group
  • Safe Kids at Home—Malaysia, Honeywell

Community Affairs

WINNER
Girls4Tech
Mastercard

Honorable Mentions

  • Curiosity Cube™ Ignites Scientific Passion, MilliporeSigma and Havas PR
  • Read to Succeed, KPMG LLP
  • Pioneer's CSR Efforts—Standing with Military Families and the Military Community, Pioneer Services, a division of MidCountry Bank
  • Environmental and Community Stewardship Thru Corporate Social Responsibility, Kansas City Board of Public Utilities
  • My Sister Project, Coca-Cola Company Turkey

Corporate-Community or Nonprofit Partnership

WINNER
Northrop Grumman Foundation Teachers Academy
Northrop Grumman Foundation and the National Science Teachers Association

Honorable Mentions

  • The Growing Heart, Wawel SA and Garden of Words Group
  • SAP & ASEAN Foundation: Driving Impact in ASEAN, SAP Asia Pte Ltd & ASEAN Foundation
  • Shred Hate, ESPN
  • Horizon Pharma and Perspectives Math and Science Academy Partnership, Horizon Pharma
  • Hands-Only CPR: Training Millions of People to Save Lives, Anthem Foundation
  • Noble Program Will Bring 75 CNG Buses to Colorado Public Schools by 2019, Noble Energy

CSR Event

WINNER
Read to Succeed
KPMG LLP

Honorable Mention

  • Freedom from Hunger Food Drive, Valley Forge Tourism & Convention Board

Disaster Relief

WINNER
Honeywell Humanitarian Relief Fund: Providing Disaster Relief Directly to Employees and their Communities
Honeywell

Honorable Mentions

  • Children’s Health Response to Hurricane Harvey, One of the Largest Disasters in Texas History, Children's Health
  • Hurricane Harvey: Patients and Communications in the Eye of the Storm—Texas Oncology with FleishmanHillard, Texas Oncology and FleishmanHillard
  • Denny's Mobile Relief Diner, Denny's
  • Friends of Puerto Rico Support, Baystate Health
  • #NYPResponds in Puerto Rico, NewYork-Presbyterian
  • 100x35JetBlue—An Immediate and Long-Term Commitment to Puerto Rico Hurricane Relief, JetBlue

Education or Scholarship Program

WINNER
Honeywell Educators at Space Academy
Honeywell

Honorable Mention

  • Student Board of Directors, Federal Reserve Bank of St. Louis

Fundraising or Philanthropic Initiative

WINNER
SpartanNash Foundation
SpartanNash

Global CSR Initiative

WINNER
Girls4Tech
Mastercard

Honorable Mentions

  • Business to Society, Siemens
  • Unforgettable Campaign, French Montana and FYI Brand Group
  • Changing the Belle Curve, Abbott 

Public Health or Safety Initiative

WINNER
TeenDrive365 In School
Toyota and Discovery Education

Honorable Mentions

  • The Greatest Gift, American Refining Group Inc.
  • Super Health, Super You, Novo Nordisk and Discovery Education
  • Operation Prevention, Drug Enforcement Administration and Discovery Education
  • Worth It, UFG Insurance
  • AAA Child Passenger Safety Program, AAA Northern California, Nevada and Utah
  • Hands-Only CPR: Training Millions of People to Save Lives, Anthem Foundation

BUSINESS PRACTICES

Brand Activism

WINNER
Good Ingredients
Wawel SA and Garden of Words Group

Diversity or Inclusion Initiative

WINNER
SpareFoot Diversity and Inclusion Task Force
SpareFoot

Honorable Mentions

  • The 2018 IWitness Challenge, USC Shoah Foundation and Discovery Education
  • Supplier Diversity Workshop, Federal Reserve Bank of St. Louis

Employee Volunteer Program

WINNER
XTEAM
Berkshire Bank

Honorable Mentions

  • 2017 Volunteer Program, SpartanNash
  • Sands Cares Ambassador Program, Sands China Ltd.
  • Crowe's 75th Anniversary Community Service Challenge, Crowe LLP

Green and Environmental Stewardship

WINNER
Life of a Can
Novelis and Discovery Education

Honorable Mention

  • Earth Week, SpartanNash

Organizational Transparency

WINNER
Organizational Transparency
Western Area Power Administration

GRAND PRIZE

Grand Prize: CSR Agency of the Year

WINNER
Yulu Public Relations

Honorable Mention

  • Cone Communications

Grand Prize: CSR Campaign of the Year

WINNER
Creating a Healthier Generation of Americans in 2017
Anthem Foundation

Honorable Mentions

  • Aflac “Outducks” a Reputational Deficit, Aflac with FleishmanHillard, KWI, MMC and Carol Cone on Purpose
  • Color, Way of Love ART+, Nippon Paint 
  • China Students Education Support Award, Color, Way of Love, Nippon Paint 
  • SAP’S Purpose to Action: Our ASEAN Story, SAP Asia Pte Ltd
  • Sands China’s Local Small, Medium and Micro Suppliers Support Program, Sands China Ltd