Winner:
Congratulations to Our 2020 Winners!
This year's Content Marketing Awards winners used the power of storytelling to deliver engaging, captivating narratives that earned attention and led to success for their organization or client. Their work connected with and inspired audiences.
Congratulations to this year's impressive group of content creators—the winners of PR Daily's Content Marketing Awards.
Scroll down to learn more about their winning work and to see who earned a spot as an Honorable Mention.
2020 Content Marketing Awards Winners
B2B Services Campaign
B2B Services Campaign
Honorable Mentions
- Control Risks — Control Risks' COVID-19 insights series
- Marcus Thomas and Kichler Lighting — Kichler Professional Landscape Lighting -- Content Marketing Pilot Program
B2B Services Campaign
Blog
Blog
Honorable Mentions
- Bethesda — Bethesda Empowerment Blog
- Capital Caring Health — Capital Caring Health Monthly Blogs
- Dashlane — Unnamed Temporary Sports Blog
- iQ 360 — For Communicators, By Communicators: The iQ 360 Blog
Blog
Brand Awareness
Brand Awareness
Honorable Mentions
- Capital Caring Health — Brand Awareness
- McDermott Will & Emery — McDermott Health Practice Branding: Collaborative Transformation
- Norwegian Cruise Line — Giving Joy
Brand Awareness
Brand Journalism
Brand Journalism
Honorable Mentions
- G&S Business Communications — Customer Narratives Fuel Brand Journalism for a Water Solutions Leader
- The Hoffman Agency — Editorial approach to content marketing - Axis Communications & The Hoffman Agency
Brand Journalism
Consumer Products Campaign
Consumer Products Campaign
Honorable Mentions
Consumer Products Campaign
Content Series
Content Series
Honorable Mentions
- Criteo — Coronavirus Impact Content Series
- National University Health System, Singapore — Fighting COVID-19, The OneNUHS Story
- Peppercomm and the Institute for Public Relations — Business leadership perspectives in response to COVID-19
- SmartAsset — SmartAsset Spreads Financial Literacy Through Data Storytelling
- The Weather Channel, an IBM Business — Forecast: Change
Crisis Communications Campaign
Crisis Communications Campaign
Honorable Mentions
- Clean Energy Fuels Corp. — Clean Energy vs. COVID-19
- Cisco Systems, Inc. — HIMSS Digital 2020
- National University Health System, Singapore — Fighting COVID-19, The OneNUHS Story
Crisis Communications Campaign
Customer Engagement
Customer Engagement
Honorable Mentions
- Heatcraft Refrigeration Products — Heatcraft Refrigeration Products DOE Communication Campaign
- Norwegian Cruise Line — Giving Joy
Customer Engagement
Education Campaign
Education Campaign
Honorable Mentions
- 3fold Communications — Southwestern College Career Education Campaign
- Government Publishing Office — Communicating During the Coronavirus (COVID-19) Pandemic
- Layton Construction — Onsite Media Training
Education Campaign
Electronic Publication or E-newsletter
Electronic Publication or E-newsletter
Honorable Mentions
- Capital Caring Health — Capital Caring Health e-Newsletter
- Equifax Data & Analytics — Gift of Data
Electronic Publication or E-newsletter
Financial Services Campaign
Financial Services Campaign
Honorable Mentions
- FS-ISAC — FS-ISAC Insights
- SmartAsset — SmartAsset's Live Connections: Breaking The Advisor Marketing Mold
Financial Services Campaign
Health and Wellness Campaign
Health and Wellness Campaign
Honorable Mentions
- CooperVision and EvolveMKD — CooperVision Pediatric Myopia Awareness
Health and Wellness Campaign
Innovative Content Strategy
Innovative Content Strategy
Honorable Mentions
- Blackhawk Network — Blackhawk Network and The Fletcher Group Prove PR is More Than a "Top of Funnel" Contributor
- Cisco Social Media Communications Team — Cisco Live Newscasts
- CooperVision and EvolveMKD — CooperVision Pediatric Myopia Awareness
- Landis Communications Inc. and Peninsula Open Space Trust (POST) — Peninsula Open Space Trust (POST) / “The Coyote/Badger Adventure”
Innovative Content Strategy
Interactive Content
Interactive Content
Honorable Mentions
- Maxwell — Pacific Foods’ Leftover Upgrade Interactive Video Consumer Sweepstakes
Interactive Content
Lead Generation
Lead Generation
Honorable Mentions
- Luxury Living Chicago Realty — Empowering our Audience through Inbound Marketing
- Marcus Thomas and Kichler Lighting — Kichler Professional Landscape Lighting -- Content Marketing Pilot Program
Microsite
Microsite
Honorable Mentions
- G&S Business Communications & INSIGHTEC — INSIGHTEC Essential Tremor Month 2020
Microsite
Multiplatform/Omnichannel Content
Multiplatform/Omnichannel Content
Honorable Mentions
- 3fold Communications — Los Rios Career Education Campaign
- AARP — 2019 Campaign (Holiday Tentpole Emphasis)
Multiplatform/Omnichannel Content
Newsjacking or Trend-Related Content Marketing
Newsjacking or Trend-Related Content Marketing
Honorable Mentions
- Control Risks — Control Risks' COVID-19 insights series
- Plenty of Fish — Plenty of Fish Defines a New Dating Trend: Barbing
- Rachel Kay Public Relations — Pandemic Plant-Based Boom Newsjacking
- The Hoffman Agency — Bringing Nokia's Security Prowess Out of the Shadows
Newsjacking or Trend-Related Content Marketing
Print Publication
Print Publication
Honorable Mentions
- Capital Caring Health — Capital Caring Health 2019-2020 Annual Report
Sponsored Content
Sponsored Content
Honorable Mentions
Thought Leadership Campaign
Thought Leadership Campaign
Honorable Mentions
- Cisco Social Media Communications Team — CIO Insights video series
- FS-ISAC — FS-ISAC Insights
- Heatcraft Refrigeration Products — Heatcraft Refrigeration Products DOE Communication Campaign
Thought Leadership Campaign
Travel, Hospitality and Tourism Campaign
Travel, Hospitality and Tourism Campaign
Honorable Mentions
Travel, Hospitality and Tourism Campaign
Use of Facebook
Use of Facebook
Honorable Mentions
- National University Health System, Singapore — Fighting COVID-19, The OneNUHS Story
Use of Facebook
Use of Instagram
Use of Instagram
Honorable Mentions
- iQ 360 — Hawaii Says Aloha to Popeyes Chicken Sandwich
Use of Instagram
Use of LinkedIn
Use of LinkedIn
Honorable Mentions
- Superior Essex Communications — #WhatsBehindYourWalls Campaign
Use of LinkedIn
Use of Twitter
Use of Twitter
Honorable Mentions
- Marcus Thomas LLC and Bendix Commercial Vehicle Systems — A Vibrant Twitter Program – Positioning Bendix as a Thought Leader in the Trucking Industry
Use of Twitter
User-Generated Content
User-Generated Content
Honorable Mentions
User-Generated Content
Video
Video
Honorable Mentions
- Bethesda — #IncludeAllAbilities: National Developmental Disabilities Awareness Month
- Lenovo Singapore Pte Ltd — Tailored For You
- Military Sealift Command — Social Distancing
- Pasadena Water and Power — Marengo Charging Plaza Promotional Video
- Superior Essex Communications — 90 Years of Connections: “Our Legacy of Innovation” Video
Video
Website
Website
Honorable Mentions
- Capital Caring Health — Capital Caring Health Website Rebrand
- Maxwell — Dr. Praeger's Veggie Tracker Website
- Superior Essex Communications — “A Fresh Face for the Future of Communications”
Website
Content Editor of the Year
Content Editor of the Year
Honorable Mentions
Content Editor of the Year
Content Strategist/Visionary of the Year
Content Strategist/Visionary of the Year
Honorable Mentions
Content Strategist/Visionary of the Year
Social Media Marketer of the Year
Social Media Marketer of the Year
Honorable Mentions
Social Media Marketer of the Year
Content Team of the Year
Content Team of the Year
Honorable Mentions
Content Team of the Year
Content Team of the Year
Content Team of the Year
Honorable Mentions
Content Team of the Year
Content Team of the Year
Content Team of the Year
Honorable Mentions
Content Team of the Year
Grand Prize: Content Marketing Campaign of the Year
Grand Prize: Content Marketing Campaign of the Year
Honorable Mentions
- Change Healthcare — Change Healthcare - Harris Poll 2020 Consumer Experience Index
- Heatcraft Refrigeration Products — Heatcraft Refrigeration Products DOE Communication Campaign
- Peppercomm and Pirelli — Going #Below44 Degrees with Pirelli
- RetailMeNot — The Real Deal by RetailMeNot
- TD Bank — Backbone of the Economy
