PR Daily's Content Marketing Awards winners

The submissions for PR Daily’s 2018 Content Marketing Awards featured powerful storytelling on unique platforms from a diverse group of organizations. We’re excited to finally name this year’s winners. Click on each winner’s name to learn more about the best work we received and congratulate this year’s winners on Twitter using the hashtag #PRDAwards.  

Content Marketing for the Purpose Of...

Brand Awareness

WINNER
Ascension Thought Leadership
Ascension

Honorable Mentions

  • Increasing Huawei’s Brand Recognition, Huawei with Racepoint Global
  • NCAA 2018 Campaign, Werner Ladder with Seed Factory
  • #10MacPawYears, MacPaw
  • Road to Coachella, BMW i with Mirrored Media
  • Vita - Sharing Stories of Biotech's Promise, CSL Behring
  • 2018 State of the Media Report, Cision

Customer Engagement

WINNER
Brad Anderson's Lunch Break,
Microsoft

Honorable Mentions

  • 2017 Louisiana Tourism Promotion Association Influencer Campaign, Louisiana Tourism Promotion Association with DEVENEY
  • AC Hotel Goes From Global to Local Social Campaign, AC Hotel with DEVENEY

Lead Generation

WINNER
YOU ARE HOW YOU EAT
Ingredion EMEA with Stein IAS

Honorable Mentions

  • Brad Anderson's Lunch Break, Microsoft
  • The Customer Experience of Urban Travel, Conduent with Text100
  • "The Road to Paid Family Leave," ShelterPoint Life Insurance Company

Reputation Management

WINNER
Western North Carolina Hospital Dispute
Blue Cross and Blue Shield of North Carolina with Ketchum

Talent Recruitment

WINNER
Life-Changing
MAYO Clinic with J. Walter Thompson INSIDE

Honorable Mentions

  • VA Celebrates Nurses Week 2018, U.S. Department of Veterans Affairs with J. Walter Thompson INSIDE
  • #WeAreCisco #LoveWhereYouWork #Maythe4th, Cisco/@WeAreCisco Talent Brand

Content Marketing Assets

Article

WINNER
Plugged in: The new Xbox Adaptive Controller will make gaming accessible to people with a broad range of disabilities
Microsoft Story Labs

Honorable Mentions

  • iNaturalist helps spawn a generation of citizen scientists, Microsoft Stories
  • Farming’s most important crop, Microsoft Stories

Audio Storytelling

WINNER
The Survivors
National Fire Protection Association

Honorable Mentions

  • .future podcast, Microsoft Story Labs
  • 4 Proven Ways, Harland Clarke
  • Beyond the Book podcast, Copyright Clearance Center
  • Finance 10 Podcast, Capital One
  • DoctorPodcasting, RadioMD, LLC

Blog

WINNER
Health Beat
Spectrum Health

Honorable Mentions

  • B2B Blog: A Destination for Thought-Leadership Content, Women's Marketing Inc.
  • Transform, Microsoft Stories
  • To Your Health, Providence St. Joseph Health with Releventure
  • The Real Deal Blog, RetailMeNot
  • The Chicken Wire, Chick-fil-A, Jackson Spalding
  • Mr. Cooper Blog, Mr. Cooper

Content Series

WINNER
Explanimators Video Series
Microsoft Story Labs

Honorable Mentions

  • Finding Health Care, Policygenius
  • Attracting Prospects to "The Knowledge Center," JConnelly
  • What Cancer Took and What Cancer Gave, Northwell Health
  • First Time Right - Employee Stories, CONTROLTEK
  • We Are Honeywell Aerospace, Honeywell Aerospace with InEvidence & Manley Films
  • Aflac Federal Relations Advisories, Aflac

Electronic Publication or E-newsletter

WINNER
The Oklahoma 100
Jones PR

Honorable Mentions

  • VSP EnVision Digital Newsletter, VSP Vision Care

Influencer Content Marketing

WINNER
Fire Forensics: Claims & Evidence Influencer Program
UL Xplorlabs with Allison+Partners

Honorable Mentions

  • Road to Coachella, BMW I with Mirrored Media
  • DCTA State Fair of Texas Influencer Marketing Partnership Leads to Contest Success, Denton County Transportation Authority
  • Quaker's Overnight Oats, The Quaker Oats Company with FleishmanHillard
  • Salesforce Artificial Intelligence Cluster, Salesforce
  • Instagram Exchange Program, VISIT PHILADELPHIA

Infographic

WINNER
"The Road to Paid Family Leave"
ShelterPoint Life Insurance Company with Tallwave

Print Publication

WINNER
RED - The Magazine from SIX
SIX with C3 Creative Code and Content

Honorable Mention

  • Engineered Wood Magazine, LP Building Products with GS&F

Sponsored Content

WINNER
Millennials E-Book
Harland Clarke

Honorable Mentions

  • Reach, Engage & Grow, Renaissance with MDR and L. Wolfe Communications

User-Generated Content

WINNER
@WeAreCisco Employee-Generated Content
Cisco/@WeAreCisco Talent Brand

Honorable Mentions

  • ConfigMgr @ 25, Microsoft
  • #IamUL, UL with Allison+Partners

Video

WINNER
"Everyday Heroes,"
Tarrant County College

Honorable Mentions

  • MomDocs, St. Louis Children's Hospital with Creative Anvil and The Richardson Group
  • Animated Guide to Quantum Computing, Microsoft Story Labs
  • Dubbel Barrel Video, Grayton Beer Company with GS&F
  • Quaker More Taste, Less Waste Campaign Sizzle Video, The Quaker Oats Company with FleishmanHillard

Viral and Trending Content Marketing

WINNER
@WeAreCisco #BrandBowl Real-Time Marketing
Cisco/@WeAreCisco Talent Brand

Website

WINNER
Health Beat
Spectrum Health

Honorable Mentions

  • Microsoft Stories, Microsoft
  • State Street's Growth Readiness Indicator, State Street Bank
  • "The Road to Paid Family Leave," ShelterPoint Life Insurance Company
  • Shaping a Global Biotech Brand from Anonymous to Acclaimed, CSL Behring
  • Multi-Channel Digital Marketing Campaign for Dallas Plastic Surgery Practice, North Texas Plastic Surgery with Page 1 Solutions, LLC
  • Rebuilding a Website Where Clients Come First, Scorpion

Grand Prize

Content Marketing Strategy of the Year

GRAND PRIZE
Value over Volume Content Strategy 2017-2018
Harland Clarke

Honorable Mentions

  • A Panoramic Approach To Driving Leads, Prevedere with ARPR
  • AetnaWeJoinYou.com, Aetna with Group SJR
  • The Well, Northwell Health
  • Cape Cod Health News, Cape Cod Healthcare
  • IBM Q, IBM
  • 2017-2018 Pension Freeze Communications, Pfizer with Fidelity Investments