Meet the Small Communications Team at Kraton Corporation

Global marketing communications at Kraton Corporation is a five-person team, serving two business units in the 2,000-employee company that produces styrenic block copolymers (an alternative to rubber) and sustainability-friendly pine chemicals. The global firm relies on the team for virtually all of its marketing efforts; except for trade show booth design, the company uses no external or third-party marketing services. In 2018, the team executed more than 200 marcomms projects, including 39 tradeshows and special events, 55 pieces of owned media content, 73 earned media content items, 24 paid content items and the launch of a new corporate website.  The results of these efforts produced a 53% increase in LinkedIn followers, a 58% improvement in favorable media mentions, a 52% increase in monthly web site visitors and 722 sales leads from the website and 1,500 from trade shows.