Meet Social Media Professional, Carmen Shirkey Collins

Many organizations have employee advocacy programs. Cisco’s employee ambassadors have formed “a tribe of like-minded people who feel like they’re now part of a larger initiative.” That transformation was carefully managed by Carmen Shirkey Collins. The social media effort encompasses Twitter, Instagram, Facebook, Snapchat and blogs, each playing its part in a broader strategy to introduce prospective employees to the organization’s culture and its focus on innovation. Collins has also introduced special events and activities to the mix, like Star Wars Day (May the 4th), a campaign that delivered stellar results (and even involved a partnership with NASDAQ).