Meet Specialty Agency, Sydney Reising Creative

Sydney Reising Creative (SRC) combines ever-changing youth culture and luxury fashion—infused with the participation of celebrities and trendsetters—to deliver results for its clients. It’s not the type of approach you would imagine for a client like the New York Department of Sanitation, for example, but SRC got involved when artist and designer Heron Preston brought the department into his plans to design environmentally-focused uniforms for the service industry. The Uniform Project hinged on a redesign of DSNY uniforms, turning recycled uniforms worn by DSNY workers into works of high fashion. The fashion line was unveiled at an event that raised charitable contributions for DSNY’s initiative to eliminate waste destined for landfills and also honored the department’s workers.