Meet Public Relations Agency, North Strategic

North Strategic’s campaign for Canadian Tire resulted in the construction of the first drivable truck made completely of ice, garnering 80 million media impressions and 197 mainstream media articles from the likes of the CBC, the Globe and Mail, Discovery Channel, The New York Times, Daily Mail, CNN, and more. Even more impressive, sales of the battery at the heart of the Canadian Tire campaign rose 70 percent. North emphasizes its focus on social media (its work is all “social by design”), yet it is a fully integrated agency. To call its processes non-traditional is an understatement (for one thing, its employees don’t fill out any timesheets), but the proof is in the results, with revenues growing 30 percent in the first six months of 2015 over the same period a year earlier.