Meet Media Relations Professional, Lauren Sambrotto

Imagine dealing with a major crisis almost immediately after starting a new job. Not only did Lauren Sambrotto need to master the corporate culture of the Japanese-owned MUFG (known then as Bank of Tokyo-Mitsubishi UFJ), she had to navigate the emergency that arose when the bank self-reported a regulatory lapse. Members of the media were clamoring for comment in both Japan and the U.S. Instead of panicking, Sambrotto developed a consistent message for spokespeople, won the blessing of the Tokyo HQ, and raised awareness of the bank throughout the financial community—a strategy that led to a wide range of interviews with the bank’s high-level talent, including a first-time interview by The Wall Street Journal.