Meet Website Professional, Jessica Aspiras

When Jessica Aspiras was tasked with taking 10 different websites and consolidating them into one for the Tampa Bay Partnership, she decided that the focus of the new site wouldn’t be buildings or property. It would be the people who run the businesses. It has paid off in spades. The partnership’s number of Facebook likes has increased by 124 percent, and its LinkedIn following has grown by 156 percent. That’s the power of a good story.