Award-winning podcast is a popular forum for local businesses
Greater Rochester Enterprise keeps listeners in upstate New York apprised of trends and innovations in the regional business community.
There are many ways to build buzz, and word of mouth is among the best. Sometimes the words (and mouths) are on the radio or captured in a podcast for later listening.
The hourlong program “Eyes on the Future,” airing weekly on local AM radio station 1180 WHAM and covering commerce in Greater Rochester, N.Y., easily repackages as a podcast, convenient for area businesspeople to access anytime.
In providing its increasingly popular forum for promoting area businesses, Greater Rochester Enterprise (GRE) and Dixon Schwabl (a Rochester PR/marketing agency) are the 2012 winners for Best Podcast in Ragan’s PR Daily Awards for “Eyes on the Future.”
The success encompasses several key elements:
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