Avoid email mistakes with this 14-point checklist
Want to avoid induction into the inbox Hall of Shame? Follow this advice before you hit “send.”
Raise your hand if you enjoy proofreading.
Anyone?
Proofreading isn’t much fun; however, doing it carefully is critical to accurate and effective email marketing copy. Below are 14 useful tips to help you find those typos before you hit “send”:
1. Shift into reverse
“Catching errors can be challenging if you’ve read the document a few times already,” writes The Expert Editor. “That’s because your mind knows what’s coming next (or at least, what your brain thinks comes next). A trick to find a fresh perspective and see sentences anew is to reverse the order: read the last sentence, then the second-to-last sentence, then the third-to-last sentence, and so on.”
2. Take a break
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